Free boosts its video streaming application with OQEE Ciné

One more competitor in the already crowded world of video on demand.

A few days before the presentation of its annual results, the operator Free wants to strike a blow in the world of streaming platforms with the launch this Tuesday, March 7 of a free VOD service for its subscribers, called OQEE Ciné.

Unlike Netflix, Disney+ or even Prime Video, this is a service offered only to customers of Freebox offers, and which will be remunerated by advertising played at the beginning or middle of the content offered (in other words, an AVOD or Advertising video on Demand).

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A way for the Iliad subsidiary to complete its range of services for TV on demand.

Launched two years ago, the OQEE by Free platform already offered access to live channels, a replay service as well as access to paid VOD via Canal VOD and Filmo.

, we explain on the side of the company.

Catalog of 300 films

At this point, the catalog offers 300 films and series, streaming without downloading only.

On the program, no big franchises or huge box office successes, but a few titles known to the general public "Limitless", "xXx" or even "Godzilla", as well as several cult films such as "Encounters of the Third Kind", “Dracula” or “Memoirs of a Geisha”.

The offer is enriched by a few recent series, French and American comedies, as well as children's films.

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If this catalog is intended to be enriched in the coming weeks, there is nothing to challenge the hegemony of the American giants, with their original productions and their franchises.

But the main thing is obviously elsewhere for Free.

Claiming the idea of ​​being the

and without additional cost, the group obviously hopes to make it an argument of differentiation from its competing operators.

Thus enriched with free cinema content and series, the OQEE application is also likely to compete with the AVOD offers already offered by TF1 with myTF1 and M6 with 6play.

At what price for Iliad?

Questioned by

, the group was not yet able this Tuesday morning to communicate the amount of the investment to set up this service which must ultimately be financed by advertising, nor the number of users of its platform. OQEE created in 2020.

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