Spotify reinvents itself TikTok version.
At a major conference in Los Angeles on Wednesday, the world's leading music streaming company showcased numerous updates and new tools for artists and authors.
With, in sight, a double ambition.
Attract creators by giving them the opportunity to generate more revenue from their music.
And, above all, make eyes at generation Z, the one, in other words, who now spends most of their time on social networks, and more particularly on TikTok.
To attract young people, Spotify has therefore integrated the codes of their favorite social network.
Video formats will now have a prominent place on the application.
As on TikTok, or on Instagram with “stories”, users will access, via the main home screen, a vertical feed of images and miniclips that they can scroll through.
By clicking on it, they will land directly on the artist's page...
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