How the communication giants reinvented themselves

This wintry week of March marked the end of the results publication ball for the global communication giants.

Despite headwinds in the global economy, inflation and slowing advertising spend by advertisers, the "Big Six"

Omnicom, WPP, Publicis, Interpublic (IPG), Dentsu Aegis and Havas - have shown a great resilience in 2022.

World number one in the sector, WPP posted revenues of 14.4 billion pounds (16.2 billion euros, +6.9% organic growth over one year).

,” comments Mark Read, Managing Director of the British group.

Behind, the American Omnicom recorded organic growth of 9.4%, with a turnover of 14.2 billion dollars (13.3 billion euros).

At the French Publicis, the turnover (made 60% in the United States) is 12.5 billion euros (+10.1% over one year).

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