Are no-name products from Aldi, Kaufland and Co. as good as classic brands?
The Stiftung Warentest got to the bottom of this.
The result surprises.
Munich – After prices have risen noticeably in recent months due to inflation, many consumers are also paying more attention to prices in supermarkets or discounters.
Some customers will have reconsidered their purchasing behavior and are now more concerned with buying as cheaply as possible.
Fortunately, Aldi, Kaufland, Rewe and Co. offer numerous products from their own brands, often at significantly lower prices than the usual branded products.
But does cheap mean equally good, or do customers who save have to do without high quality?
Stiftung Warentest investigated this question and compared various no-name products with comparable products from classic brands.
The result: When saving, customers do not have to put up with inferior quality.
Supermarket and discounter in the product test: are own brands worth it?
The Stiftung Warentest found out that the no-name products from Aldi, Netto, Edeka and Co. are by no means worse than the expensive branded items, despite the sometimes significantly lower prices.
On the contrary: Some own-brand products even turned out to be of better quality.
So it's a good idea to also consider the no-name products when shopping.
In the test by Stiftung Warentest, this was found to be the case with the following products in particular:
Potato chips Kruse Kerle Tomato & Paprika (3.98 euros) – Aldi Sun Snacks Chips Paprika Style (0.99 euros)
Olive oil Bertolli Bio Originale Extra Virgin Olive Oil (5.59 euros) – Edeka Bio Extra Virgin Olive Oil (4.99 euros)
Löwenzahn Organics Bio Pre Infant Formula (13.45 euros) – dmBio Infant Formula Pre (4.96 euros)
Fruchtzwerge (1.99 euros) – Aldi Süd Desira fruit juniors strawberry, raspberry (0.74 euros)
Jacobs Barista Editions Crema (15.99 euros) – net brand discount Caffe Crema Barista (9.99 euros)
It is also worth keeping an eye out for no-name products when it comes to other products.
Spices, rice pudding, alcohol, sweets, bread, spreads, tea, frozen food and preserves are also often much cheaper than you are used to from branded products.
In the milk test by Stiftung Warentest, organic products were particularly convincing.
Branded products or private label - what is the difference?
Branded products come from a single manufacturer who distributes them to different retailers under a particular brand.
Since manufacturers usually invest a lot of money in advertising, this also affects the price of the products.
They promise consistent quality and often stand for an attitude towards life.
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Private label from Kaufland and Co. – according to Stiftung Warentest, three products are always as good as premium brands.
© dpa/ Monika Skolimowska
Own brands, also known as no-name brands or private labels, are often much cheaper.
This is mainly due to the fact that there are no development and advertising costs.
The price is also based on popular comparable products.
Examples of private labels include "Gut Bio" from Aldi, "Gut & Billig" from Edeka, "K-Classic" from Kaufland and "Ja!" from Rewe.
Also a good way to save when shopping are the so-called rescue bags, which some supermarkets or discounters offer.
An Edeka customer recently accepted the offer and reported enthusiastically on Facebook about his bargain purchase.
(rrm)
List of rubrics: © dpa/ Monika Skolimowska