Environmental changes are not only transforming the climate.
They also have an impact on the good old TV weather reports.
From this week, France 2 and France 3 will thus review their copy in order to offer a “weather and climate newspaper”.
Concretely, in addition to the classic presentation of the weather, "
there will be figures, data, we can come back, for example, to temperature anomalies, to the question of groundwater, or even to explain the winter drought
", indicates Alexandre Kara, the news director of France Télévisions.
Initially, this additional information will be offered in the evening weather reports on France 2 and France 3, respectively lengthened by one minute thirty and more than two minutes.
Then the device will be extended to the bulletins of the day.
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It is a question of “
explaining the weather differently and no longer being satisfied with saying: it will be sunny tomorrow or it will rain
”, insists Alexandre Kara, who has made environmental issues a strategic development axis.
“
The summer of 2022 was an eye-opener.
A real shift has taken place.
For this reason, we are going to devote more airtime to it.
The days of the traditional weather forecast are over.
It no longer responds to current issues
, ”he explained in early January in an interview with Le
Figaro
.
The position of the weather report in the program schedule is interesting for conveying messages to the general public.
Firstly because it is a strategic audience crossroads, where several million viewers are concentrated between the news and prime time.
On TF1, the leading channel, they are on average 3.9 million every evening to follow the weather forecast.
It is also the time when, very often, the French have their meals with their families and have the opportunity to discuss the subjects broadcast.
The train rather than the plane
France Télévisions is not the first group to mobilize on the subjects of ecological transition.
Since October, TF1 has included in its weather reports a sticker on the "good actions" to adopt in terms of climate protection.
“
As early as 2003, we inaugurated a section on TF1 entitled 'It's good for the planet'”,
recalls Évelyne Dhéliat, France's most famous weather presenter.
Since last fall, our weather reports have been extended, we teach about climate change, especially in the news with the “Our planet” format and I very regularly give additional information on social networks”
. she details.
In February, the M6 group organized the 4th edition of Green Week, an editorial system dedicated to the environment and ecology, deployed on all the group's antennas.
Like TF1 and M6, France Télévisions provides climate training for journalists.
Alexandre Kara finally announced that, “
except for extreme current events, there will no longer be any use of the plane for reporting on metropolitan territory.
We are going to ask everyone to take the train
”.
