Sisterhood, trust and freedom
Behind Almé, a story, that of Emmanuelle Szerer.
After two pregnancies close together, she finds that her transformed body – she has gone from size 38 to 46 – can no longer find clothes adapted to her new figure.
According to the Institut français de la mode, the choice in stores becomes fifty-four times lower when going over size 44. Annoyed by this observation, frustrated at not having the right to be round, beautiful and chic, Emmanuelle wants create an alternative to the outdated "fast fashion" to which it is now restricted.
Taking matters into her own hands, drawing on her heritage in textiles, the former trader launched Almé with Larry Szerer, the co-founder, in 2017. An inclusive brand whose modern and chic collections are intended for all women, all body types. , from 36 to 54,
even going so far as to have a sports line.
Between feminine and elegant cuts, comfortable and structured, the carefully thought-out models all have a specific goal: to help women regain confidence in themselves and their bodies.
Responsible and reasoned, fashion according to Almé
Among the "Digital Native" brands, Almé stands out from its competitors by its inclusive aspect, offering a complete, joyful and colorful wardrobe, with varied fabrics and fluid materials.
Well anchored in its time, aware of the consequences of fashion on the environment, Almé responds to current challenges by opting for the most responsible production possible.
Season after season, aspiring to always do better to reduce its environmental impact, Almé relies on French manufacturing for 70% of its pieces, contributing to the reindustrialization of the French textile sector.
What is at stake for the brand, which today employs around twenty employees?
Produce quality clothing at a fair price while reducing its carbon footprint and reducing the distance with its workshops.