The Oscars will be awarded for the 95th time.
A fantastic illustrated book tells of the most beautiful and dazzling looks on the red carpet.
Must see!
If it's the Oscars, then right.
Singer Björk knew when she was nominated for Best Song in a Movie in 2001 that it would probably be her only invitation to the massive public event.
And because the wild Icelandic woman follows the golden rule of the red carpet - generate attention!
– can recite in her sleep, she had a duck-bird wild dress tailored for her.
The fluffed up white dream in which Björk fluttered to the award ceremony looked like a swan.
In order to turn the filigree creation into a living work of art, Björk immediately laid a big egg in front of the assembled press.
The security guards quickly collected it, but Björk had achieved their goal: to outperform all other stars that night and secure a place in pop history.
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2001: Björk wore a swan dress on the Oscars red carpet — and laid an egg on the red carpet.
© Lucy_Nicholson
The Oscars, which will be awarded for the 95th time on March 12, 2023, are no longer just about celebrating films.
That's actually how it all started, in 1929. The film industry celebrated itself over a dinner in evening dress. Over the years, the Oscars became a media event fueled by the big studios.
Because these studios know that this is a great place to advertise films.
And the actors that a clever staging on the gala evening increases their own market value.
Exciting what has been celebrated in the past few decades, what has been denounced as a faux pas.
Fashion never happens in a vacuum, fashion is always an expression of the zeitgeist that goes beyond personal taste.
And that's why the new photo book, in which Dijanna Mulhearn takes on the fashion history of the Academy Awards, is a review of social developments since the 1920s that is well worth reading and seeing.
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1961: The arrival of the stars on the Oscars red carpet was televised for the first time.
Glamorous: Warren Beatty and Natalie Wood.
© Bettmann
Thrift dominates the Oscars in times of economic crisis and world war.
Then in the fifties a sea of white furs and lavish jewellery.
Lace becomes the fashion favourite, bare backs create wickedness.
The more the economic growth surprises everyone, the fancier the clothes become.
From 1953 television broadcasts the Oscars, and from 1961 also the arrival of the stars on the red carpet.
Of course, the fact that everyone is now trying even harder should be something fancy for the eyes of the world.
While initially Hollywood's costume designers tailor the clothes, designers such as Dior and Givenchy recognize the enormous advertising potential.
They turn stars into brand ambassadors.
They're happy to put up with that.
At least since 1995. From then on, fashion critic Joan Rivers has been standing in front of the Dolby Theatre.
Her sharp comments are feared - the beginning of professional style consultants for the insecure actresses and actors.
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2019: Billy Porter blasted gender roles in a tuxedo dress on the red carpet at the Oscars.
© Frazer Harrison
Anyone leafing through the book would like a good fairy to conjure up the fantastic robes in your closet immediately.
Especially the ones from the 90's, 2000's.
Avant-garde creations, art on two legs.
Since the internet, social media and hashtags for protest actions, the stars are no longer simply being asked to provide entertainment, but more and more attitude.
It's getting more colourful, it's getting more diverse.
In his tails, Billy Porter broke all gender roles in 2019.
Who on March 12, 2023 - ProSieben broadcasts from 11.30 p.m. - clears up, will be revealed.
The German candidate "Nothing new in the West" also has a good chance of winning some trophies.
But sometimes it's not the movies that tell the best stories.
Sometimes they are stuck in the red bow on the lapel, the flowers in the hair, the lettering on the fabric.
It's worth taking a close look.
Dijanna Mulhearn: “Oscars. Glamor on the red carpet”. Prestel, Munich, 480 pages; 59 euros.