(ANSA) - ROME, MARCH 14 - Social networks and TikTok in particular continue to lay down the law even at the beginning of 2023 in the ranking of best-selling books in Italy.
According to Nielsen data published monthly by the Giornale della Libreria, a magazine of the Italian Publishers Association, there are three titles in the first ten (the complete list below) that are "phenomena" on social networks.
In third place we find the romance of TillieCole, Give me a thousand kisses (Always Publishing), a book that has imposed itself on TikTok all over the world, surpassed only by Spare.
Prince Harry's The Younger (Mondadori), and from the new novel by Niccolò Ammaniti, La vita intima (Einaudi).
In sixth place we find It stars with us, by Colleen Hoover, published by Sperling & Kupfer, in tenth place Tearmaker, by Erin Doom, for Magazzini Salani.
Both titles have benefited from very strong relaunch on social media and the same goes for One day this pain will be useful to you, a novel by Peter Cameron published by Adelphi in 2007 and "rediscovered" by female readers on TikTok in the last year, twelfth in the ranking.
"If on the one hand the role of social media is, like word of mouth, not very controllable, on the other hand, publishers need to be on social networks, understand their operating mechanisms, their evolution. For this reason we have started the cycle of courses Friday of social media" explains the director of Aie Fabio Del Giudice.
Here are the ten best-selling titles in February 20231. Spare.
The minor.
P. Harry, Mondadori2.
The intimate life, N. Ammaniti, Einaudi3.
Give me a thousand kisses, T. Cole, Always Publishing4.
The king of ice cream, C. Cassar Scalia, Einaudi5.
I limited myself to loving you, R. Postorino, Feltrinelli6.
It starts with us, C. Hoover, Sperling & Kupfer7.
The eight mountains, P. Cognetti, Einaudi8.
The president, A. Giménez-Bartlett, Salani9.
The postwoman, F. Giannone, Nord10.
Tear maker, E. Doom, Salani (ANSA).
