Bruno Le Maire supports Booba in his fight against the "drifts" of influencers.
Monday March 13, the Minister of the Economy was the guest of 8:30 am of France Info.
Interviewed by Marc Fauvelle and Salhia Brakhlia, he answered questions about pension reform, public spending, French banks and thermal cars.
During his speech, the Minister also referred to “the drift of influencers”, specifying that a law was in preparation so that those who advertise on social networks are subject to the same rules as the media.
Several controversies targeting influencers or agents have already emerged.
In 2021, reality TV star Nabilla Benattia-Vergara was fined 20,000 euros for promoting stock market investments on Snapchat in 2018. Bruno Le Maire reacted on Twitter, saying that influencers should "inform
their community when they are paid to promote products
Last year, rapper Booba accused Magali Berdah, a personality agent, of promoting scams on social networks, denouncing at the same time the "drifts" of influencers in general.
And he is “right”, says Bruno Le Maire.
From now on, the goal is simple: “Give status” to these influencers – whom some call
influencers” – and “strengthen controls”, explains Bruno Le Maire.
In January, Bercy launched a consultation to "better support and supervise them".
For example, "
when you have a placement of alcohol products, or other product placements, the legal notices must appear on the sites of the influencers, which is not the case today",
continues The Minister.
Bruno Le Maire made a point of recalling that it is not a question
of “a fight against influencers”
but of a
“device to protect them”