After the February holidays, the French continued to go to the cinema at a steady pace.
Week after week, attendance exceeds 3 million entries.
The three days of Printemps du Cinéma, which start this Sunday, March 19, should allow this famous ripple effect to continue.
The entry price will be 5 euros.
At UGC, loyalty points will be doubled on the purchase of tickets, drinks and other popcorn.
At Pathé, this will be an opportunity to test the premium rooms.
At Pathé Parnasse, the first 100% premium cinema in the capital, admission will be 9 euros instead of 18.50 euros.
In its "concept" rooms such as Dolby Cinema, Imax and 4DX with moving seats... Pathé will ask for a supplement of 6 euros.
Normally,
the price of the place in these rooms climbs up to 36 euros like at Pathé la Joliette in Marseille, the most expensive multiplex in France.
Testing these rooms for 11 euros is therefore an opportunity not to be missed.
On the other hand, Pathé will not follow the example of UGC on loyalty points.
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Since the creation of Printemps du Cinéma in 2000, we have always fluctuated between 2 and 3 million admissions over three days.
Given the wide choice of films on display, we should do at least as well as the 2.15 million admissions in 2022. In 2018,
which had been a record, we were at 3.1 million admissions. ,
explains Marc-Olivier Sebbag, general delegate of the National Federation of Cinemas (FNCF).
A priori, the rumble in the street against the pension reform will have no impact.
“None of the demonstrations of recent times has prevented the French from pushing the door of the cinemas”,
indicates Marc-Olivier Sebbag.
Read alsoAll the beauty and the blood shed, Emily, Un varón… Which films should you see or avoid this week?
Unlike 2022, the choice of films to be shown is very important.
There is something for every taste.
For films released some time ago such as
Asterix and Obelix: The Middle Empire
by Guillaume Canet and
Alibi.com 2
by Philippe Lacheau, this will be the opportunity to end their careers in style.
The first can hope to reach a total of 5 million entries, the second 4 million entries.
For recently released films such as
Steven Spielberg's
The Fabelmans
,
Sam Mendes' Empire of Light or Mélanie Auffret's
Small Victories
with Michel Blanc and Julia Piaton, which is the pleasant surprise at the box office in March with already 400,000 admissions,
Creed III
by Michael B. Jordan,
Mon crime
by François Ozon or
La syndicaliste
by Jean-Paul Salomé, this is an opportunity to give a boost to their entries.
Finally, for
Crazy Bear
by Elizabeth Banks or
La Chambre des Merveilles
by Lisa Azuelos with Alexandra Lamy, released this Wednesday, it is an opportunity to attract a wider audience and obtain more consistent word-of-mouth.
