(ANSA) - ROME, MARCH 17 - SILVIA GRASSI - ROBERTO IADICICCO, 'COMMUNICATOR TO WHOM?'
(EDITORS GUIDE, pp. 144, EURO 15) In this short essay entitled 'Communicator to whom?'
the authors Silvia Grassi and Roberto Iadicicco - journalists, teachers and experts in the sector - reflect on the meaning and ways of 'communicating'.
The starting point is that 'one cannot fail to communicate' because 'communication' is life and embraces art, entertainment, politics, sport, culture, religion.
The text contains a series of interviews with well-known personalities including Claudio Baglioni who, speaking of the perfect communicator, says: 'one communicates through notes, words, gestures, initiatives and suggestions which together serve to create a single, whole, total emotion. .
I think the
Today the network is the nerve center;
social networks play the part of the lion and thanks to them everyone can grab a fleeting moment of popularity.
In a hyper-connected world, influencers are depopulated and yet they existed even before the web boom, as Alessandro Paolucci, creator of the @Dio account points out, who in the book recounts: 'I remember taking a course in a school with young people, to whom I Take the example of Mike Bongiorno: a very popular TV presenter, with a unique way of introducing the sponsor.
A forerunner of influencers, you bought that product because Mike told you so with his charisma, his irony, his authority and his influence.
The funniest thing is that these young people didn't know who Mike Bongiorno was.
Great communicators were Socrates, Aristotle, Julius Caesar, St. Francis.
Socrates is one of the greatest communicators in ancient history: he supported the importance of dialogue as a means to reach the truth.
Aristotle stated 'that to communicate effectively, it is necessary to persuade, to convince: fundamental elements of marketing in the contemporary era'.
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