Division, the rising French “prod box”

For the past few days, a tube from the Belgian singer and actress Lio has resurfaced.

The mythical title

, released in 1979, accompanies the new advertising campaign launched by the giant Apple in the world.

This 30-second advertising film, which boasts the yellow color of the iPhone 14 and the iPhone 14 Plus, was validated by Tim Cook, the emblematic boss of the Cupertino giant.

Broadcast on television and on social networks, it totaled more than 1 million views on its first day of posting.

A mixture of “live action” (real shots) and animation, this spot did not come out of the boxes of a major communication agency.

It is the work of a French production house, Division, which designed, produced and directed this film which brings together French artists Mrzyk & Moriceau and Chad Zem.

Read alsoPublishing, TV, press … Daniel Kretinsky, new media giant in France

Founded in 2010 by Jules de Chateleux and Arno Moria, who met while making advertising films for the Publicis agency, Division is now established…

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