"I was at 4 different Aldi Süd": Customer is frustrated - discounter reacts

A special offer – a reason for joy for many.

But often the popular products are quickly sold out.

How long do special offers have to be in store?

Munich – Bargain hunters in particular will know it.

The joy of a special offer is great.

They are particularly popular in discounters.

But then: on the morning of the offer, you set off and shortly after the shop opens, the bargain is no longer available to buy.

That's what happened to an Aldi customer.

The discounter reacted to this.

A Rewe customer has now made a great bargain.

With one purchase he saved 144 euros.

Creatine sold out everywhere: "Went to four different Aldi Süd today"

The customer complains on Facebook, who would have liked to get hold of a creatine offer from Aldi.

“It would be nice if the products advertised could also be delivered to the branches in sufficient quantities.

Today I went to 4 different Aldi Süd to get creatine,” said the disappointed customer.

When asked by the employees, he was informed that only very little creatine was supplied.

In Great Britain, consumers are currently struggling with severe supply bottlenecks.

Aldi then reacted to the post: “The Aldi Sports items have enjoyed particular popularity.

After starting on Monday with protein bars and powder, the demand for creatine was high.

In some cases, the demand is greater than expected and it can happen that these are sold out quickly.

It is a pity that you could not receive the desired item.

We learn with every situation and will use the sales figures to plan the delivery of stores for future promotions.” So it seems that such high sales figures were not expected.

But is that even permissible?

How long does an offer really have to exist?

Special offer at Aldi: Must be available for a “reasonable” time

The

writes that a product that is advertised at a certain price must be in stock for a reasonable length of time.

But what does appropriate mean?

The decisive factor here is what the average customer can reasonably expect.

So proportionality is key.

With a significantly cheaper smartphone, a consumer should therefore be able to assume that it will be sold out quickly and that he has to hurry.

The situation is different with discounted apples.

It is assumed here that these are longer in stock.

However, if too little is generally delivered and the retailer can assume from the outset that stocks are insufficient, this must be clearly indicated in the advertising.

An easily legible and clearly worded notice is sufficient.

Was this the case with creatine powder?

Definitely yes: because the brochure advertising the creatine clearly states that it is only available in limited quantities: "Please note that promotional items, unlike our permanent range, are only available in limited quantities is available.

They can therefore already be sold out in the morning of the first day of the campaign.

Due to the current situation in international sea freight, individual items are temporarily unavailable.” Accordingly, the customer must expect the goods to be sold out early at Aldi Süd.

(Anna Lena Kiegerl)

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