"The women of Meschit wear Meschit all day," Sharon Tal, the designer who heads the fashion house, tells us, "They combine the items in a smart way so that they are worn from morning to evening. To work and then to a good restaurant or to a concert. It's all a matter of how to combine and what to combine with what".
Tal actually distills the 'essence' to which the (real) fashion world is going - good, high-quality clothes that women really want to wear and feel the most beautiful in them.
Mishchit presented the summer 23 collection that draws its inspiration from the shadows of the mountains that are reflected in the views of the Kinneret mountains.
As part of the brand's lifestyle, and as Tal pointed out, the collection includes several promising lines - jeans, evening dresses and classic and winning ready-to-wear.
Excellent logo suit - Mishchit's summer 2023 collection (photo: haydon perrior)
Logomania went one step further this year (when sometimes it seemed that there was more than enough of it) - on tights, bodysuits, belts, hats, all in flattering cuts, with the most successful total look being tailored pants that went with a one-shoulder top and a tie that was also wrapped around the neck.
The styling played a significant role in the show with the help of Tomer Almozenino and shoes from the successful local brand LAX.
Clothes that women really want to wear (photo: haydon perrior)
Also dominant were the khaki colors with double belts and the jeans collection - in collaboration with the brand - UNDER THE ROCK, this year also with a tailored suit made of washed denim.
After the success of the dumb hats last year, Tal learned how to make and moved on to the classic baseball caps, the accessory that lightens up any look - a visor hat with Meschit's logo embroidered in the same work technique that is dominant in the entire collection with small beads and silk threads.
Mesmerizing resort dress with handmade embroidery (photo: haydon perrior)
The evening line is designed in layers one after the other, classic delicacy and femininity in the spirit of the brand and at the same time a little boldness was felt, thanks to the transparent fabrics and the bursting rye.
Evening dresses and embroidered blouses - inspired by the spectacular nature - mountain roasts and tulips were drawn and hand-embroidered into haute couture items.
Resort dresses decorated with English lace were also produced in accordance with the collection.
The jeans collection in collaboration with UNDER THE ROCK (photo: haydon perrior)
Meschit's wife - from morning to evening (photo: Haydon Perrior)
With desert colors, the duffle hat has become the season's visor hat (photo: haydon perrior)
The luxurious evening line - floor-length chiffon dresses (photo: haydon perrior)
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Sharon Tal
Tel Aviv Fashion Week