A brewery in Brandenburg has developed beer in powder form.
The makers want to make it big - for reasons of sustainability.
Neuzelle – The Neuzelle monastery brewery in Brandenburg has been brewing beer for more than 400 years.
In that time, quite a few varieties have flowed through the brew kettle.
But now the medium-sized family business has created something unique and revolutionary: beer powder.
What sounds like a crazy idea or a PR coup has a serious background.
Beer powder from the Neuzelle monastery brewery is still in its infancy
The makers want to "solve many problems at once," said managing director Stefan Fritsche to the news magazine
Der Spiegel
.
"Water problems, bottle problems, energy problems." Because only the beer powder is sent to the customer and he only mixes it with water on site, energy and transport costs are to be saved.
Certainly not a bad idea in view of climate change and increased prices for electricity and gas.
Especially because breweries have announced price increases for this reason.
Students from Freising also had a clever idea: They brew beer from lemons and old bread.
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The Neuzelle monastery brewery in Brandenburg has developed a beer powder.
© IMAGO / Schoening
Beer powder causes divided opinions on the internet
But will the beer powder also catch on with traditional beer drinkers in Germany?
After two years of development, you can currently only mix alcohol-free beer.
In addition, the self-mixed beer is still non-carbonated.
But alcohol and carbonic acid – also produced from the powder – will soon follow.
And since there is still a lack of investors in Germany, the Neuzelle monastery brewery initially wants to concentrate on faraway countries in Asia and Africa, for example.
“There is huge interest worldwide right now.
That's really the case, I can't save myself from inquiries," claimed brewery boss Fritsche.
Comments on the net also testify to euphoria.
"AAAAGE, this will change my life completely," commented a user on a video on the subject shared by
Der Spiegel
on YouTube.
"Would be great to take to camping, festivals..." wrote another.
Beer powder also arouses skepticism: "Doesn't that violate the Purity Law?"
But there are also skeptical voices.
A user asked if someone could explain how energy is saved in the production of powder.
Another raises the question of "whether the powder counts as a staple food in Bavaria." Or: "Doesn't that violate the Purity Law?" There are also radical views.
"Stop beer experiments," demands one, probably half jokingly.
Another commented roughly: "Every master brewer turns in his grave." Tastes are just different.
And there are also differences in the toasts.
Do you know what's behind the saying "Beer on wine, let that be.
Wine on beer, that's my advice"?
(mt)
List of rubrics: © IMAGO / Schöning
