A visit to Esem's Bamba factory (photo: Yossi Tsipkis, editing: Lior Naor)
You will have to believe us when we say that this is not an easy job, not easy at all.
To try all the new products that come out to the Israeli market (and sometimes outside of it as well), to taste in front of everyone, deliveries and more deliveries, paper bags that accumulate in the office (and at home), a never-ending feeling of satiety.
Seriously, it's harder than it looks, and no one is paying you to go to the gym, or compensating you for the FOMO that quickly develops in your mind.
For all the articles in the "New on the Shelf" section
, however, the "New on the Shelf" section, for its tasters, curious and loyal consumers, has set off again, determined and mission-oriented.
And this time - profitable launches, sweet gifts and expensive perfumes.
Yes, we are very eclectic.
enjoy your meal!
New burgers, burgers
Burgers' hamburgers (Photo: Haim Yosef)
The Israeli hamburger chain is expanding its menu with large patties (120 grams, double for ten additional shekels), and new flavors.
This is a series that includes, for now, four options - "Fire and smoke burger" (with fried onion, pickled halfinio, sriracha aioli, sweet chili sauce, red sriracha, lettuce, purple onion and pickled cucumber slices, NIS 49) Spicy and with excellent energy, "Hunter Burger" (with corned beef, onion jam, mustard aioli, lettuce, purple onion and slices of pickled cucumber, NIS 59) prickly and sweet, "King Burger" (with coleslaw, Sriracha aioli, lettuce, purple onion and slices of pickled cucumber, NIS 49) very juicy, and also a "Brooklyn sandwich" based on corned beef, with fried onions, coleslaw, barbecue sauce, mustard aioli, purple onion, lettuce and slices of pickled cucumber (NIS 49) - which provided the biggest and most delicious surprise .
In two words: a square celebration.
New on the shelf
A lot of carambo, a lot of cookie, a lot of corruption: a sweet delivery interrupted and without limits
To the full article
Retro drinks, Rebar
Rebar retro drinks (photo: Rebar)
The delicious Valence chain is launching a spring comeback and returning three past drinks to the menu, at the request of its club members.
The move, which takes place until the beginning of April, includes "recharge" (banana, homemade granola, honey, yogurt, milk), "Acai mix" (acai, mango, banana, mango drink, silan, yogurt) and also "mango mix" (mango, banana, melon, honey, cinnamon, mango drink, yogurt) innocently taken in a medium size, it provided something that was quite a complete meal, and fortified with the right texture and a good sour-sweet taste.
Price: NIS 22-30.
In two words: a bomb from the past.
Cheeses 5% for spreading, Ged
5% cheeses for spreading Gad (photo: Gad Dairies)
The excellent dairy is expanding its shelves with a new series of cheeses, under the branding "all week Gad".
The series (5% fat, with a spreadable texture) includes, for now, Bulgarian (NIS 14.10-20.68) with a great texture, goat cheese (NIS 14-21) sour, goat's labneh and labneh (NIS 12-21) that can be eaten without any spread at all, Tzatziki (12.90-16.10 NIS) is successful, "New York cream" (9.90-11.90 NIS) is thick and surprising, and also ricotta (7.90-11.90 NIS) is soft and fun.
In two words: a cheesy celebration.
Sweet tahini spreads, Ahava
Sweet tahini spreads from Ahava (Photo: Yael Han)
The old Israeli company is stretching the design of its series of spreads, and is taking advantage of the move for a relaunch.
This is a tahini spread with chocolate, a tahini spread with silane and a chocolate-flavored tahini spread without added sugar, as well as a halva spread - all are based on raw tahini, all are marketed in 400 gram packages, and all mix well into sweet pastries, are excellent spread inside indulgent sandwiches, and also provide cravings Momentary sweet, just like that, with a spoon.
Price: NIS 12-14.
In two words: beautiful Israel.
Upland, Strauss
Strauss Upland snack (Photo: Studio Strauss)
The Israeli food giant presents a new development in the worlds of snacking, which is a grain and fruit snack that is freeze-dried (and eliminates the need for "sticky sugars", according to the company) into cubes.
The series includes, for now, three flavors in the form of strawberry-beetroot, mango-pineapple and blueberry-chocolate - all without added sugar and gluten-free, with a bite-sized but melting texture, a proper taste and above all the relief of both parental and personal pangs of conscience when we come to indulge.
In two words: eliminated, and rightly so.
Organic juice, Carrefour
Carrefour organic juices (photo: Carrefour)
The marketing chain continues its campaign of Israeli conquest, with natural organic juices.
The series includes, for now, five flavors - apple juice, pomegranate juice, apricot juice, watermelon-strawberry-apple juice, and fig-cherry juice - excellent, not too sweet, and definitely fruity.
We can only hope that the unusual launch price (NIS 5.90 for a 250 ml bottle) will not stray too far from its starting point.
In one word: Cheers!
Truffles and pralines, Willipod
Willipod truffles and pralines (photo: Say Studio)
The energy food importer is expanding the shelves of the Crush series, and landing boxes of pralines and truffles in Israel.
The move, which was launched in honor of Purim, includes a mix of pralines (16 units of milk chocolate filled with coconut cream, milk chocolate filled with Jandoya cream, ruby chocolate filled with vanilla flavored cream and milk chocolate filled with hazelnut cream, NIS 32.90) as well as a box of truffles (15 units of milk chocolate filled with nut cream, dark chocolate filled with nut cream and white chocolate filled with nut cream, at the same price) which together (and each separately) provide enough good chocolate to atone for all the wrongs of the day, and beyond.
In four words: for a gift, but also for yourselves.
Food
consumption
Tags
New on the shelf
Tehina
hamburger
burgers