Hypnotic.
As the fashion industry puts on its spring clothes, Penn Badgley proves to be the new face of Valentino.
A project wanted by the artistic director of the brand, Pierpaolo Piccioli, who enriches the latter with a spring/summer 2023 men's collection, entitled "Essentials".
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You
The Italian house regularly recruits the faces of the moment for its campaigns.
After involving Korean rapper Suga, it's now up to the actor from the
You
series to be the protagonist of this new chapter, in which he poses in a series of looks with an urban and contemporary spirit.
With his side-swept locks and full beard, the actor looks comfortable in his clothes.
Penn Badgley wears shirts, shorts, jumpsuits, blazers with cape sleeves or suits, all casual silhouettes that he accessorizes with the brand's best-selling handbags or shoulder bags.
An avant-garde wardrobe, which aims to revolutionize masculine and feminine canons with a set of fluid pieces.
And where the Valentino Canvas Iconograph pattern is repeated in all looks.
post-apocalyspe
The American actor does not limit himself to wearing the clothes, he realizes for the occasion a real performance which will greatly please the public of
You
, since he sports the same imperturbable look and the same nervous gestures as his character, Joe Goldberg. .
This choreography is performed in a sort of apocalyptic television studio, covered in greenery.
A scenario where nature and technology merge to give life to another dimension, in a scenography by Charlotte Rutherford.
In video, Penn Badgley from the You series: "Every season, I find new dimensions to the character"