The Limited Times

Now you can see non-English news...

Influencers: regulating without alienating the stars of social networks, the acrobatic exercise of government


STORY – While regulating this sector of online marketing, the executive tries not to alienate the stars of social networks, with the powerful power of influence on the younger generations.

“I say it as I think it, it takes a lot of talent to become an influencer

,” chanted Bruno Le Maire from his desk at Bercy.

On Friday, the Minister of the Economy engaged in a balancing act by unveiling his proposals around the influence marketing sector.

The objective for the member of the executive was twofold: to set himself up as a protector of French consumers by signing the end of the Far West of influencers, without however alienating these personalities with the powerful power of influence on the younger generations.

In the midst of a storm around the pension reform, the policy of President Emmanuel Macron has been openly criticized in recent days by famous influencers.

"What a shame"

, wrote Léna Situations, for example, to her 4 million subscribers on Instagram, after Prime Minister Élisabeth Borne appealed to 49.3.

When the youtubeur Inoxtag (6 million subscribers) promised to share the prize pools to help the strikers.

Of the…

This article is for subscribers only.

You have 84% left to discover.

Want to read more?

Unlock all items immediately.

Without engagement.

TEST FOR €0.99

Already subscribed?


Source: lefigaro

All life articles on 2023-03-24

You may like

Life/Entertain 2023-01-18T18:22:35.864Z

Trends 24h

Life/Entertain 2023-05-31T18:33:03.565Z


© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.