“I say it as I think it, it takes a lot of talent to become an influencer
,” chanted Bruno Le Maire from his desk at Bercy.
On Friday, the Minister of the Economy engaged in a balancing act by unveiling his proposals around the influence marketing sector.
The objective for the member of the executive was twofold: to set himself up as a protector of French consumers by signing the end of the Far West of influencers, without however alienating these personalities with the powerful power of influence on the younger generations.
In the midst of a storm around the pension reform, the policy of President Emmanuel Macron has been openly criticized in recent days by famous influencers.
"What a shame"
, wrote Léna Situations, for example, to her 4 million subscribers on Instagram, after Prime Minister Élisabeth Borne appealed to 49.3.
When the youtubeur Inoxtag (6 million subscribers) promised to share the prize pools to help the strikers.
Of the…
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