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Bagou and “big business”: the crazy story of the Air Jordan sneaker as only America knows how to invent one


Created in 1985, Nike's Air Jordan sneakers are still cult. While a film, signed Ben Affleck, retraces the incredible success story, a look back at the genesis of an icon of sport business.

"And what are you going to call it, your basketball?" Asks Phil Knight, the boss of Nike (played by Ben Affleck), to his marketing manager Sonny Vaccaro (his eternal friend, Matt Damon).

“Air Jordan”, replies, sure of himself, Vaccaro.

Knight's mixed reaction: “Ah, well, I'll get used to it…”

In video,


, by Ben Affleck with Matt Damon, the trailer

In the trailer for the film


Ben Affleck displays a brown eighties toupee (while the real Phil Knight is blond) and the very WASP Matt Damon embodies Sonny Vaccaro (known for his Italian-American mobster look).

And yet, from the first seconds, we believe in it.

With a delirious marketing budget (including a spot during the Super Bowl),


is calibrated to mark Affleck's return to favor as a director, ten years after his Best Picture Oscar for


But above all, the film (which is released in the United States on April 5 before arriving in France on May 12 on Prime Video) captures a story never told on screen: the beginnings, in the 1980s, of 'a partnership between the equipment manufacturer…

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Source: lefigaro

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