"And what are you going to call it, your basketball?" Asks Phil Knight, the boss of Nike (played by Ben Affleck), to his marketing manager Sonny Vaccaro (his eternal friend, Matt Damon).
“Air Jordan”, replies, sure of himself, Vaccaro.
Knight's mixed reaction: “Ah, well, I'll get used to it…”
, by Ben Affleck with Matt Damon, the trailer
In the trailer for the film
Ben Affleck displays a brown eighties toupee (while the real Phil Knight is blond) and the very WASP Matt Damon embodies Sonny Vaccaro (known for his Italian-American mobster look).
And yet, from the first seconds, we believe in it.
With a delirious marketing budget (including a spot during the Super Bowl),
is calibrated to mark Affleck's return to favor as a director, ten years after his Best Picture Oscar for
But above all, the film (which is released in the United States on April 5 before arriving in France on May 12 on Prime Video) captures a story never told on screen: the beginnings, in the 1980s, of 'a partnership between the equipment manufacturer…
This article is for subscribers only.
You have 91% left to discover.
Want to read more?
Unlock all items immediately.
TEST FOR €0.99