The operators of train stations, metro stations and airports must commit on Monday, under the aegis of the State, to extinguish by the end of the year the luminous advertisements when these places are closed to the public, in order to reduce this source of energy consumption.
In an effort to save energy, an October decree requires illuminated advertisements to be turned off at night between 1:00 a.m. and 6:00 a.m.
But airports, train stations, metro stations, which can operate outside these time slots, are an exception.
To add their stone to the building of "
energy sobriety
" called for by the government, the operators of these infrastructures (in particular SNCF and Aéroports de Paris) and the advertising agencies (JC Decaux and Médiatransports) must sign Monday morning "
charter of commitment
", we learned from the Ministries of Energy Transition and Transport.
Read alsoIn the Parisian night, the extinction of luminous advertising eclipsed by the thousand lights of the windows
1,400 advertising screens in Paris consume as much as 21 schools
In this document, the signatories undertake to ensure that digital screens and other backlit posters can be “
turned off or, failing that, put on standby during the hours when they are closed to the public
”.
This requires equipping them, by the end of the year, with "
devices that allow remote control
", said the Ministry of Transport.
“
Our fellow citizens would not understand that the illuminated advertisements are not at least extinguished during closing hours and that we do not have a strong commitment in terms of sobriety
”, we underlined from the same source.
In an appendix, the SNCF undertakes, for example, to reduce the electricity consumption of its illuminated advertising fleet by 71% in 2031 compared to 2022, and to reduce the carbon emissions linked to these devices by 45% over the same period.
The national agency for the environment and energy management (Ademe) noted in 2020 that the 1,400 Parisian digital advertising screens present in the metro and stations consumed "as much electricity in one year as 21 schools
of 10 classrooms
”.
She added that the annual greenhouse gas emissions of these 1,400 screens represented “
as much as the emissions due to the use of the Paris metro by 20 million passengers
”.
