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Les Flammes, the competitors of the Victoires de la Musique who want to give rap its full place

2023-03-27T10:30:14.180Z


Young Ronisia and Tiakola lead the dance of nominations ahead of Aya Nakamura, Gazo and Josman. Ronisia and Tiakola, both 23, reign over the nominations of the Flames, unveiled Monday by the organizers of this new musical ceremony dedicated to rap and its currents. The public can vote until April 10 to designate three finalists among the ten selected in each of the 13 categories (out of 21) open to them. A jury also gives its opinion and the finalists will be announced before May 11, the day


Ronisia and Tiakola, both 23, reign over the nominations of the Flames, unveiled Monday by the organizers of this new musical ceremony dedicated to rap and its currents.

The public can vote until April 10 to designate three finalists among the ten selected in each of the 13 categories (out of 21) open to them.

A jury also gives its opinion and the finalists will be announced before May 11, the day the winners are revealed during a ceremony at the Théâtre du Châtelet in Paris.

Tiakola, a rising rapper from the Paris region, whose album

Mélo

was the 9th best-selling music in France in 2022, has 11 nominations.

Ronisia, r'n'b sensation, born in Cape Verde and arrived as a baby in the Paris region is cited 7 times, notably in the female artist and female revelation categories.

The artist sings in French and has a title,

Nha Terra

, in Portuguese Creole from Cape Verde.

Tiakola also does a featuring on his piece

Comme moi

.

They are ahead of their elders and rap-r'n'b-new pop heavyweights Aya Nakamura (5 nominations), Gazo and Josman (9 nominations each).

The organizers of the Flames highlight the participation of the public, on a dedicated site, while at the Victoires de la Musique, it is only solicited for a single category.

"

We were not built in opposition to the Victoires

", however assures Hamad, co-founder of

Booska-P

.

This media stamped "

popular cultures

" is at the initiative of Les Flammes with the communication and events agency Yard and the consulting agency Smile, all with the support of Spotify.

Les Victoires is an institution that has existed for a very long time, which has done things well but has failed to understand what rap is and all its other currents.

We see ourselves as a complement

, ”explains Hamad.

The relationship of Victories and rap are strewn with misunderstandings.

Like in 1999, when the Celtic variety group Manau received, embarrassed, the rap trophy in front of the NTM monument.

Aya Nakamura, the most heard French-speaking singer in the world, only won the trophy for the most streamed female artist.

And no more specific distinction comes today to crown rap.

So much so that in 2022, when the rapper SCH, receives a Victory for the most streamed artist, he quotes on stage all the other rap artists who deserve to be

There was therefore a place to be taken that the organizers of the Flames did not hesitate to seize by giving themselves the objective of breaking down prejudices.

The organizers of the Flames thus favor the term “

new pop

” rather than “

urban music

”, a pejorative label, to designate the satellite genres of rap.

"

Often, with rap, it's not necessarily the positive things that are put forward

," regrets Hamad.

"

More and more artists, labels, are committed to associations, charitable initiatives, close to young people, to societal causes

", underlines Tom Brunet, of the Yard agency.

A prize will thus reward the social commitment of the year.

As for the ceremony, it intends to show how much rap touches everyone and all walks of life today.

"

To award prizes, we look for sports, cinema, humor, art, fashion, etc., anyone with a more or less strong link with rap and its currents"

, explains Tom Brunet who suggests that contacts have been made with high caliber like footballer Kylian Mbappé.

Unconfirmed at this time.

Source: lefigaro

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