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Pyrenex invites you to escape with Happy Nomade


Adept of a sustainable and circular design, the French down specialist is launching a resolutely versatile spring-summer 2023 collection, placed under the sign of nature and escape.

The future will be nomadic or will not be.

This is at least the bet of Pyrenex which, with its spring-summer 2023 collection, comes to celebrate the new post-pandemic lifestyles.

Between urban centers and wide open spaces, work and leisure, routine and travel, all in a joyous frenzy specific to any noticeable change.

In short, an invitation to escape, which the brand founded in the Pyrenees at the end of the 1960s formulates thanks to a pragmatic wardrobe combining quality, comfort and know-how.

A collection that breathes summer

We thus find Pyrenex's most iconic models, lined with its legendary down as warm as it is light, but also well thought-out windbreakers, knitted accessories or even pieces in technical fabrics designed to face the most hostile climatic conditions. .

The cuts are fluid, the lines clean and the design is imbued with a minimalist character that gives this sporty wardrobe a false air of a city wardrobe.

The style is assured, the look assertive.

As for the chromatic palette, it comes in gourmet and fruity colours, ranging from shades of pink and orange specific to summer fruits to fig violet and peacock blue reminiscent of the reflections of the lakes of the Pyrenees.

On the shots of the campaign, we immediately spot a beige men's jacket that the

Pyrenex spring-summer 2023 collection

A reaffirmed commitment to the planet

Another highlight of this collection?

A minimized ecological impact, in the pure tradition of Pyrenex which, always faithful to its commitments in favor of the environment, strives to preserve natural resources by making its clothes with recycled materials and components.

As a living heritage company, Pyrenex strives to promote a

"less is more"

made of commitment and authenticity with sustainable collections that prioritize fashion less than nature and people.

Meaningful creations, therefore, that can be found in one of the brand's boutiques or simply on its e-shop.

Source: lefigaro

All life articles on 2023-03-27

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