Video-on-demand services are rewriting the script for the movie industry.
By conviction or necessity, the platforms, then the Hollywood studios had relegated the dark rooms to the periphery of the sector during the health crisis.
But now Silicon Valley wants to put its name on the big screen.
At the end of last week, Bloomberg revealed that Apple plans to spend $1 billion a year on theatrical production.
The firm at the apple will join forces with major majors to distribute them.
The list of potential releases would include Martin Scorsese's
Killers of the Flower Moon
starring Leonardo DiCaprio, director Matthew Vaughn's spy thriller
Ridley Scott's drama
Read alsoThe complicated and ambiguous relationships of cinema with the streaming giants
Before the iPhone manufacturer, Amazon had already announced, at the end of November, a comparable investment of 1 billion dollars in productions for dark rooms…
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