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When Gant takes over New York


A pioneer of North American sportswear, Gant pays tribute to its origins with a spring summer 2023 campaign shot in the heart of Manhattan. The opportunity to reaffirm its stylistic identity with a preppy collection between past and present.

“This is where we were born.

Right from the start, Christopher Bastin, GANT 's

creative director, sets the tone.

As the brand unveils its new spring summer 2023 campaign called “Not just aNY place”, the designer is keen to highlight the origins of this house often associated with the style of North American Ivy League campuses.

“New York is the birthplace of American sportswear.

It was therefore only natural to shoot this campaign in this new home”

, he continues, while recalling that the brand has just opened its latest showroom in Manhattan.

A tribute to the Ivy League style of the eighties

New collection Glove Rights Reserved

It is indeed in the vibrant streets of Nolita that the shots of the campaign were immortalized by photographer Ben Beagent.

Taken from the new spring summer 2023 collection, the silhouettes stylized by Delphine Danhier are inspired by GANT's nautical heritage and more particularly the yacht clubs of the 1980s. , while timeless linens and suits with contemporary cuts make it easy to transition from the beach to the city.

All in fluidity, the nods to eighties summers accommodate resolutely modern urban influences while preserving this

preppy ancestry.

which has made the brand famous since its creation in 1949. The fine twill trench coat rubs shoulders with sporty cap and patent loafers while the university cardigan appears in a daring XXL version.

The satiny bomber is worn under an immaculate overcoat and the flared jeans are accompanied by a silk shirt with a retro


print .

A new address in New York*

New collection Glove Rights Reserved

Revealing their era, the four faces of the new campaign speak of sleek silhouettes, confident style and a sense of

effortless elegance.


All hailing from the New York creative scene, Aida, Tamel, Tess and Tyler wander the streets of New York, reclaiming pieces from the collection, bringing to them the necessary attitude and ease to make essentials of the contemporary wardrobe.

More than an ultimate expression of the house, the campaign shots are an opportunity to present the brand's new studio at 240 Mulberry Street.

Both a showroom and a creative community space, this versatile and experimental place will open its doors in the spring with a series of exhibitions open to the public.

Enough to perpetuate GANT's heritage and its bold vision of style in a creative mode,

Source: lefigaro

All life articles on 2023-03-27

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