Changes in substance and form.
From April 17, the news of the M6 channel, presented by Xavier de Moulins, Dominique Tenza and Nathalie Renoux, will have a facelift.
And this will first and foremost involve a redesigned decor in order to immerse viewers a little more in the heart of the information.
Both the “12.45” and the “19.45” will benefit from several technological innovations.
We are going to enlarge the background screen, which will allow us to have a virtual set of nearly 600 m2, where augmented reality will hold a dominating place
”, explains Stéphane Gendarme, the director of information of the M6 group. .
Make appear a field with cows, a car, a movie theatre… Everything will be done to make the subjects alive, “
easier to visualize and therefore to understand
”, continues the director of information.
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In this perspective, M6 has decided to strengthen the sectioning of its news.
To the already well-established sequences - "the number of the day", "network news", etc.
- other headings will be added: “we have checked”, to disentangle the true from the false, “we have investigated” which will deal in depth with a current event, or even “inspire us”.
The latter, broadcast on Saturday, “
will highlight positive initiatives, good news: it is important today to show what is going well
”, insists Stéphane Gendarme.
A way to meet the expectations of some French people, who consider the processing of information sometimes too anxiety-provoking.
The same philosophy already drives the “responsible planet” section, which arrived in “19.45” a few weeks ago.
The fruit of a year's work, these changes aim to reinforce what has forged the success of M6 news: “
Proximity and decryption.
We live in a fast-paced society and our audience, made up largely of French people under 50, comes to look for shorter, more rhythmic news stories that correspond to their codes, those of digital.
The information of M6 also displays a presence on all social networks, like Instagram where we find every evening a news flash and the weather.
Developments in M6 newspapers should allow the channel to stay in the race for audiences.
The "19.45" especially constitutes a strategic crossroads, which generates significant advertising revenue.
At this time, the battle is tough to capture the attention of viewers.
But M6 is doing well. Since the start of the year, "19.45" has attracted 2.6 million viewers, or 13% of the public, and even 21% of housewives under 50, a strategic target for advertisers.
By way of comparison, the TF1 newscast, the most powerful in Europe, attracted 5.5 million people at 8 p.m., or 26% of the public and 23% of housewives.
About a hundred people are dedicated to the news of the M6 channel, including 70 journalists.
And if the newsrooms of M6 and RTL remain distinct,
“a multitude of small and large gateways”
Witness the arrival of Dominique Tenza, a defector from RTL, at the presentation of the weekend newspapers on M6.