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Battle over alcohol promotion by influencers


DECRYPTION – The bill to regulate these social network stars puts certain advertising abuses back on the table.

Behind the scenes of the National Assembly, lobbying is raging.

On the left, the Association addictions France, which campaigns on behalf of public health.

On the right, the alcohol industry, which defends its interests.

At the heart of the battle, the long-awaited bill aimed at better regulating the business of influencers, examined this week by deputies.

While the text provides for the prohibition of the promotion of cosmetic surgery and risky financial investments, it only confirms on the subject of alcohol that influencers are subject to the regulations provided for by the Evin law.

For a time, however, the rapporteurs Stéphane Vojetta (Renaissance) and Arthur Delaporte (socialist) had considered an outright ban on the promotion of alcohol by these personalities very followed by young people (including minors) on Instagram, TikTok or Snapchat.

But in the face of pressure from alcoholics and

"several deputies from the territory sensitive to the arguments of the industry"

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Source: lefigaro

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