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Imperfect, the non-compliant modeling agency - Lifestyle

2023-03-29T11:42:58.583Z


(HANDLE) Born as an Instagram project in full lockdown to highlight ordinary women and their 'imperfections', it has transformed into a modeling agency that aims to redefine the notions of beauty in Italy. It is the Imperfetta modeling agency , founded in 2020 by Carlotta Giancane with a casting book full of models who defy the pre-established beauty standards of the industry. They come in all sizes and ag


Born as an Instagram project in full lockdown to highlight ordinary women and their 'imperfections', it has transformed into a modeling agency that aims to redefine the notions of beauty in Italy.

It is the Imperfetta

modeling agency

, founded in 2020 by Carlotta Giancane with a casting book full of models who defy the pre-established beauty standards of the industry.

They come in all sizes and ages, spanning the gender spectrum, some with disabilities or medical conditions like alopecia or vitiligo, visible scarring, or have lost limbs.

Such agencies have existed elsewhere in Europe and the United States.

This is the first in Italy.


It now counts more than '100 muses', who thanks to the initiative have taken part in TV commercials, awareness campaigns in collaboration with nationally and internationally renowned brands, have posed for magazines and famous photographers and have also walked the catwalks of Milan Fashion Week.

Thanks to the success achieved, among the novelties of the last few months, there is also the opening to men's fashion and gender-fluid projects.

On the occasion of the first anniversary, among other things, a shooting entitled Diversity is Beauty was carried out with some of the muses: the gray model and influencer Valeria Sechi, spokesperson for a generation underrepresented by fashion and the media;

model Andra Bianca Radulescu, who had her leg amputated;

actress and plus-size model Francesca Bruni Ercole;

the young albino and visually impaired model Lucia della Ratta;

Fatima Mennella, model with Down syndrome.


Valuing diversity in an inclusive way, contributing to the affirmation of a new generation of "models".

This is the mission of I'MPERFETTA PROJECT, the real people agency founded by

Carlotta Giancane

.

“Everything developed and took shape in the midst of the pandemic.

We have overcome many difficulties together, without ever losing sight of our goal.

For me, as for all the models who are part of this initiative, it is in fact essential to continue collaborating to encourage women to make peace with their bodies, normalizing the imperfections that make each of them unique,” ​​says Giancane.

"Instead of burying it in insecurity, shame, fear of judgement, let's let our personality float, shine, explode for everyone to see. That's our beauty," they say.



View this post on Instagram

A post shared by I'MPERFETTA (@imperfettaproject)

Carlotta Bertotti

is a model and influencer from Turin born with a nevus of Ota covering half of her face.

For years she hid her imperfections, now she shows them to help others: “I must confess that it wasn't easy having to put on makeup every day for 10 years to be able to leave the house, eventually you get used to the idea that you have to hide who you really are .

Feeling different is scary, but I've come to the awareness that life is one and if you were born to emerge you can't go unnoticed.

So, if they stare at you, let them stare".


Giorgia Carrieri

she suffers from vitiligo: “I am 18 years old and have suffered from vitiligo since I was 12. It all started with a few spots on my face, then over time it spread to the rest of my body.

As a child, everyone asked me what it was and what it was due to... I felt so inadequate, different from the others.

Together with my parents we did everything to find a cure that could make it disappear or even just improve it, but the doctors' response was always the same: there is no cure for vitiligo and you have to accept it as a normal and characteristic thing of your body .

I managed to improve it only in some areas, especially on the face, where I really didn't accept having it.

I only felt inadequate the first 2 years, then I realized that she is part of me and that makes me special and different from other girls ”.


Silvia Amorosino

suffers from alopecia universalis: “In magazines, films and TV series there is never a woman who represents me.

A normal girl, with curves but above all a bald girl.

She misses the representation of women like me.

And around the representation of the woman without hair there is still a lot of ignorance.

A bald woman refers to the idea of ​​disease, not beauty.

As long as the media continue to propose the ideal of a woman that exists today as "beautiful", a wrong and unreal ideal, representation cannot exist".

View this post on Instagram

A post shared by I'MPERFETTA (@imperfettaproject)

Francesca Bruni Ercole

: “My experience as a model and actress is full of ups and downs, tiredness, goals achieved and above all fatigue.

It's not easy working in the world of entertainment when you're Plus-size, when your scars tell a story that not everyone understands... But you have to face situations head-on, with pride, with the knowledge that you've been chosen out of hundreds for represent that world.

Free to be who I am, always”.


Fatima Mennella

is a girl with down syndrome: “Down syndrome has always made me different in the eyes of others and sometimes made me feel unfit.

Thanks to the love of my family I have learned to love and accept myself for who I am.

I have no limits except those that people attribute to me without knowing me”.

Source: ansa

All life articles on 2023-03-29

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