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Influencers: the Assembly votes to ban advertising for cryptocurrencies


The deputies spoke on Thursday as part of the examination of the bill to regulate the activity of influencers in France.

Shock wave for the cryptocurrency industry.

As part of the examination of the bill to regulate the activity of influencers in France, the National Assembly has just voted this Thursday afternoon to ban influencers from advertising for cryptocurrencies.

Only players who hold the PSAN license (digital asset service providers) issued by the Autorité des marchés financiers (AMF) will now be able to use influencers to promote themselves.

To date, no approval has yet been issued in France.

Several files have been submitted in recent months, but no company has yet received this precious sesame…

“France will be the only country in the world where we cannot communicate on cryptos.

Most content creators are looking at where they could go

,” argues Owen Simonin, better known as Hasheur, which brings together the largest French-speaking crypto community.

Wave of concerns in the ecosystem

In recent days, the ecosystem hoped to be able to convince the rapporteurs of the text Stéphane Vojetta (Renaissance) and Arthur Delaporte (Socialist Party) to relax this ban.

The association for the development of digital assets (Adan) requested in particular that companies with PSAN registration with the AMF (i.e. around twenty players, including the French Coinhouse or the giant Binance) always be authorized to communicate through content creators.

But she was not heard.

Some stars in the industry are now worried about the silencing of crypto influencers, where the best popularizers mingle with the finest scammers.

“It is stigmatizing for companies in the crypto sphere.

These communication channels will be banned even though they are important for education

,” regrets Faustine Fleuret, president of Adan, which brings together professionals in crypto-assets and blockchain technologies.

Before its final adoption, the bill to regulate the activity of influencers in the country must still be examined in the Senate before returning to the National Assembly.

Source: lefigaro

All life articles on 2023-03-30

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