The supermarket 7-Eleven, known for convenience food, wants to expand to Europe.
The company from the USA sees great potential in Germany.
Kassel – The European market is attractive for numerous foreign companies.
Now a supermarket from the USA also wants to expand on this one.
According to its own statements, the 7-Eleven group is planning branches in Germany, among other things, and could become a competitor for Aldi, Lidl or Kaufland.
7-Eleven | |
|---|---|
Founding: | 1927 in Oak Cliff (suburb of Dallas) |
Seat: | Dallas |
Owner: | Seven & I Holdings Co.,Ltd. |
Number of branches worldwide: | 83,000 |
7-Eleven: New supermarket wants to go to Germany and could compete with Aldi, Kaufland and Co
Although 7-Eleven has already established itself with almost 60,000 stores in East Asia and 14,000 in North America, the company has only had a sparse presence in Europe so far.
There are shops only in Denmark, Sweden and Norway.
In order to expand internationally, the company is now looking for suitable franchisees.
These should be interested in opening new branches outside of Canada and the US.
7-Eleven has published a call for this on its official website.
Supermarkets and discounters such as Aldi, Lidl, Rewe and Kaufland could soon face new competition.
In addition to Germany, the following countries are attractive destinations:
France
Ireland
Italy
Austria
Poland
Switzerland
Spain
Türkiye
United Kingdom
Source: Lebensmittelzeitung.de
As
Lebensmittelzeitung.de
reports, the company management recognizes enormous potential, especially in Germany.
Should 7-Eleven actually succeed in gaining a foothold in the German market, the company could, according to its own estimates, generate sales of several billion euros here.
But the US group is not the only one targeting Germany: Plans for Amazon Fresh branches have also been announced.
Competition for Aldi, Kaufland, Rewe: 7-Eleven plans expansion in Europe
But what does the US supermarket have to offer?
The 7-Eleven got its name from the fact that stores in the US were originally open from 7 a.m. to 11 p.m.
The stores are particularly well-known for their wide range of convenience food.
The main business of 7-Eleven is in the sale of magazines, drinks and snacks, especially in the sale of ready-made meals such as sandwiches, burgers, hot dogs and salads.
Some branches also offer fresh pizzas.
Some of these convenience products are also available in Germany from supermarkets and discounters such as Aldi, Lidl, Kaufland and Rewe.
“Convenience food is a global trend and a growing market.
With a quality fresh food and beverage offering, 7-Eleven is already a leader in this segment in Asia and North America,” said Ken Wakabayashi, general manager of 7-Eleven International.
And indeed, the global demand for convenience products is increasing.
This is shown by an analysis by the market research institute Future Market Insights (FMI).
Ready-made products and foods that do not require a long preparation time are becoming increasingly popular.
On the one hand, the corona pandemic contributed to this.
On the other hand, younger people in particular, who have to juggle work, studies and hobbies, are increasingly turning to convenience products in everyday life.
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This article was created with the help of machines and carefully checked by the editor Alina Schröder before publication.