The new Benenhot store is something you have not seen yet - voila! Fashion

The new location of the BANANHOT swimwear brands is without a doubt among the most invested and ambitious they have raised for a local brand.

This is not an international chain with an inflated budget, or a home for luxury brands like those located in the State Square, and still - the result is impressive and uncompromising.

It is already quite clear to everyone in the game called the fashion and entertainment industry that

and

are young entrepreneurs who know what they are doing.

Each also has projects at the same time, with Neta also maintaining an extensive modeling career and a tanning brand that complements all her areas of involvement, but 'Bennhot' is the baby that should not be given up.

Winning duo - Neta Alkhmeister and Noa Bani (Photo: Lee Agmon)

After a cute first store in Ben Yehuda, an online store that has been working frequently for some time, and a respectable representation on international sites such as Revolve, Mytheresa, Shopbop, Benny and Alchemister are launching a new store on Yarakon Street, right at the entrance to Tel Aviv Port, and launching their summer and resort collection for 2023 with perfect timing - clothing sea ​​and complementary items.

A (big) and crazy store - the new location of Benenhot (Photo: Michael Shvedron)

The store covers an area of ​​300 meters and presents an international level design that has not yet been seen much in Israel.

Here, too, are two women, Noi Saban and Ofir Ishar, the interior designers and planners of the store: "In the first meeting with Noa and Neta, we threw on a page all their dreams, all the functions the store should contain, literally an exact grocery list for them," the designers tell us.

"After we understood where Neta and Noa aspired to reach, we went to war. A war because of the limited time we had - 300 meters in two and a half months. You can say that our design style is also taken from the Scandinavian design style, which is known for simplicity, minimalism, refinement and natural raw materials that are suitable for mass production in a variety of ways. The furniture is different but accurate and allow maintaining a flowing Flow and a spacious room all the way."

extends over 300 meters (photo: Michael Shvedron)

"It was very important for us to use a soft and delicate and especially uniform palette so that the crazy collection of the girls and the colors of the swimsuits would receive the appropriate focus," continues Saban Visher, "we used a lot of different textures and materials but with the same color palette that in one complete picture appear to be from the same family but everything received his special material".

The store was designed with a clean color palette so that the focus is on the swimwear (Photo: Lee Agmon)

The brand, established in 2014, is a story of two besties (Neta and Noa) who shared a dream to design a fashionable and popular swimwear line.

In a very short time and thanks to the two influencers who already maintained a strong community on Instagram, it became one of the most desirable brands in the beach category in Israel.

The brand offers a variety of styles, all of them pure super sexy of course, befitting the women at its head, and in a wide variety of sizes - for women and men, including a beach category that is refined from season to season.

"This year the beachwear collection has expanded greatly and provides a greater response to our customers."

Alchemister and Benny tell us, "We thought of our client who could produce a complete look of a swimsuit and appropriate clothing to accompany her to the pool or the sea."

"We thought about our client who could produce a complete look."

Neta Alkhmeister (Photo: Lee Agmon)

Next to the summer colors that decorate the store there is a beautiful presence of the winning black and white, and over ten plus size models in the new collection.

There are also dedicated models for men, unisex linen suits that will come later and another niche that is being woven these days which the girls are not yet ready to reveal.

The price for an item, such as a bra or bikini bottoms, starts at NIS 320, with the beachwear category being slightly more expensive.

A story of two besties who dreamed big.

Noa Bani (Photo: Lee Agmon)

The new location at the entrance to Tel Aviv Port - a light feeling of Beverly Hills (Photo: Michael Shvedron)

Soon they will reveal another niche for the brand - Neta Alkhmeister and Noa Bani (Photo: Michael Shvedron)

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