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Why are all the young people suddenly dressing in the colors of Brazil?

2023-04-07T16:15:46.275Z


From jackets to sneakers, Generation Z has been dressing in yellow and green en masse for the past few months. Anything that closely or remotely resembles the colors of the Brazilian flag is all the rage on Instagram and on TikTok, identifiable under the term Brazilcore.


A green and yellow tide has invaded TikTok in a matter of weeks.

Grouped under the hashtag #brazilcore here is the latest way to dress propelled to the rank of phenomenon by the Chinese platform.

If like most of the trends cherished by the latter, it does not go beyond the sphere of Generation Z, its magnitude is no less tangible.

Witness the dizzying figures around the term

brazilcore

.

Composed of

Brazil

(Brazil in English) followed by the suffix

core

which can be translated as “aesthetic”, the word defines a style taking up the flag of the largest country in Latin America.

On TikTok, once the five

hashtags

main trends gathered (#brazilcore, #brasilcore, #brazialancore, #brazilcorefashion and #brazilcoretiktok), the number of views amounts, on April 7, 2023, to 620 million.

Or more than half a billion for simple yellow and green T-shirts.

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A two-tone jacket that is part of the popular

brazilcore

trend on TikTok.

@cluerbies on Pinterest

What is green and unleashes passions?

Barbiecore

for the style inspired by the Mattel doll,

balletcore

for that of the ballerinas,

gorpcore

for the technical clothing... The formulations around the "core" vary according to the fads of the social networks to settle durably in the vocabulary of fashion .

The latest, therefore, the

brazilcore

wave continues to increase on TikTok.

When it's not embodied by the Seleção national football team jersey, emblematic of the trend, it takes the form of Adidas three-stripe jackets, tank tops, two-tone sneakers, sweatpants, caps or swimsuits...

Once the two-tone piece has been chosen, the rest does not matter.

With faded jeans that are a little too baggy and sneakers for a Y2K style (understand, 2000s), with joggers and pumps for an “airport chic” look or with mini shorts and flip flops from the Havaianas brand for a more silhouette authentic... Everyone has their own way of approaching

brazilcore

and integrating it into their own style.

However, the sources of such a craze remain mysterious.

From forums to social networks

Why are the colors of Brazil so popular, both among young people and celebrities, like Hailey Bieber, Rosalia, Dua Lipa or Tina Kunakey?

Several hypotheses can be put forward.

The most obvious concerns the news: that of the Football World Cup which took place in the fall of 2022, during which the trend first took shape.

The period invites the shirts of any national team to hit the streets.

All the more so that of the Seleção, one of the most popular in the world, with its five stars for each of the team's victories in the final.

Even if on December 9 it was in the quarter-finals that Brazil left the adventure, eliminated by Croatia.

The period's fascination with vintage was also fed by the 1970s photos of the legendary football player Pelé, which resurfaced when he died on December 29, 2022. The retro look also turns to the beginning of the millennium (Y2K), marked by another World Cup, that of 1998 where Brazil faced France in the final.

Finally,

brazilcore

can be approached as a version of

blokecore

, which originated in the UK.

This movement consists of wearing football shirts in everyday life.

However, the practice, far from the stands of supporters and TikTok news feeds, has taken a political turn in recent years in Brazil.

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Yellow, green, right

Former President Jair Bolsonaro during his presidential campaign, a Brazilian flag in his hand.

(Rio de Janeiro, July 24, 2023.) Fernando Souza/Getty Images

The Brazilian flag, with its legendary yellow diamond on a green background, adorned with a navy blue globe and stars, has been monopolized by supporters of the far-right ex-president Jair Bolsonaro.

As soon as he was elected in 2018, Jair Bolsonaro made it his coat of arms, his favorite object, so that wearing the Brazilian jersey amounted to pledging allegiance to him.

Result, even during the last World Cup, some supporters refuse to endorse it, fearing to be confused with the supporters of the president.

In the opposition camp, hashtags

like

#DevolvamNossaBandeira, "Give us back our flag", have emerged since 2020, calling for the national colors not to be left in the hands of the bolsonarists.

During the presidential election campaign of October 2022, the movement regained momentum.

In his speeches, the candidate of the workers' party and former president Lula da Silva promises to return to Brazilians this emblem monopolized by the far right.

A few months after its victory, has the flag regained its neutrality in Brazil?

What does it matter for TikTok users who make it an emblem of cool.

Outside the country's borders, displaying the Brazilian colors does not seem to have anything to do with a political fight.

Passing from the streets of São Paulo to the cafes of New York, the flag is reduced to its aesthetic value alone.

And if it is not certain that a symbol can be stripped of its message so quickly, perhaps this carelessness will help to depoliticize the “

verde e ouro

” dear to the hearts of Brazilians.

Source: lefigaro

All life articles on 2023-04-07

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