From chocolate bunnies to candy chicks, this year is going to be a
banner year for Easter treats,
according to new research from the Mintel Global New Products Database (GNPD), seasonal Easter chocolate new product launches have increased by a +19 % in the last 12 months.
In a journey that began some time ago, this year we are witnessing an explosion in Easter chocolate innovation which together represents 41% of all seasonal chocolate launches.
The United Kingdom is at the top
with a boom of innovative Easter products with pop up stores, dedicated windows and an offer, according to analysts, unprecedented with a +40% in the last two years.
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Worldwide, the top five Easter chocolate innovators are the UK (16%), France (9%), Germany (8%), Brazil (8%) and the US (6%). collectively responsible for nearly half of global chocolate innovation.
Marcia Mogelonsky, Director of Insight, Mintel Food and Drink, said: "After several underwhelming years of Easter celebrations, chocolate lovers are ready to enjoy an impressive array of chocolate eggs and novelties this Easter. As the world becomes more relaxed about social gatherings, celebrations will be more frequent, triggering an increase in revenue for seasonal chocolates, especially those related to an interactive component, such as Easter egg hunts (a Northern European tradition ed.).
Multiculturalism is bound to make seasonal pastry grow
.
Beyond the egg, there's room to expand the range of seasonal sweets.
Increased travel, immigration and changing migration dynamics around the world will expose consumers to a host of new cultures and holidays.
For example - explains the analyst -, seasonal pastry has room to grow around
holidays such as Eid
(the Muslim holiday after fasting Ramadan, ed)
and Diwal
i (the festival of lights, a very important Indian holiday, ed) as consumers embrace more nationalities and traditions.
Perhaps the first example of a holiday with confectionery traditions that have spread successfully is
Halloween
.
Originally a Celtic harvest festival, it is now celebrated worldwide.”
The importance of social and environmental responsibility in chocolate is confirmed by the fact that, over the past 12 months, nearly three in five (57%) Easter chocolate launches globally reported an environmental/ethical claim compared to less than half (48%) a year earlier. But, "While consumers have some concerns about ultimate sustainability, such as recyclable packaging, our research shows they are not worry about how cocoa is made.
Currently, ethical certification is not as important to chocolate buyers as criteria such as a favorite flavor or interesting texture,” Mintel's Mogelonsky concludes.
According to SWG research for Deliveroo on the relationship of Italians with the traditional chocolate egg.
2 out of 3 Italians prefer to give it rather than receive it and would give it as a gift to friends they haven't heard from for some time (24%) and to their own children (22%).
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As for
the chocolate eggs of the big brands, here is the comparison*
of QualiScegliere.it:
Caffarel Cremì Fondent
e, the gourmet Easter egg made by the historic Piedmontese brand, wins the title of best ever (starting from 36 euros for the 380 gram format).
It is made by combining a layer of dark gianduja and a second layer of crunchy chopped hazelnuts, without neglecting the quality of the ingredients and the concentration of cocoa and hazelnuts (44% cocoa and 26% hazelnuts).
Ferrero Rocher Dark Gold Easter
(starting from 21.90 euros for the 212.5 gram format), stands out for its best value for money.
It is a product made with pure cocoa chocolate (of which it contains 50%) and a high quantity of hazelnuts inside (28.5%).
The Kinder egg has always been a must for Easter, even for all those who don't like milk chocolate.
It is made with the famous two-tone chocolate using the same recipe as the smallest Kinder Sorpresa.
This year we find the
Kinder GranSorpresa Maxi
with the surprise dedicated to the TV series Stranger Things (starting from 14.99 euros for the 220 gram format).
White chocolate lovers can enjoy one of the most interesting recipes ever proposed by the Swiss brand Lindt.
Lindt Emozioni Golose Bianco pistachio almonds
(starting from 33.99 euros for the 400 gram format) contains white chocolate, in fact, but enriched with crunchy almonds and salted pistachios.
Among the most awaited products of this year we find
the Baci Perugina egg in the Dolce & Gabbana Maiolica version
(starting from 19.90 euros for the 367 gram format): it is a dark chocolate egg with caramelised hazelnuts, packaging inspired by Sicilian majolica and taken from the homonymous collection of clothes by the famous brand, and inside three chocolates as well as a surprise signed by D&G.
Another novelty is
the ClioMakeU Easter egg
p (the most famous Italian beauty influencer in the world) made by Dolci Preziosi and available for purchase starting from 14.90 euros (for 280 grams).
It is a milk chocolate egg with some products from the ClioMakeUp line as a surprise, and whose sales will help the “Operation Smile” foundation.
Still on the subject of charity, this year Fedez also takes the field with the milk Easter egg produced by Walcor (starting from 18 euros for the 280 gram format) - as had already happened previously with the Easter egg with milk made by
Dolci Preziosi
of his wife Chiara Ferragni (starting from 18.90 euros for the 280 gram format) in support of the “I bambini delle fate” association.
In this case, part of the proceeds from the sale is donated to the "Together To Go" foundation.
