Inflation?
A sweepstakes?
Or what else does the Rewe deposit machine want to tell you?
The advertisement "50 euros beer" could cause confusion.
Munich – Many a person who pushes an empty beer bottle into a Rewe deposit machine these days is likely to get stuck.
Because the screen acknowledges the successful acceptance with a cryptic reaction: "50 euros beer" can be read there, then in brackets an "old design".
Huh, "50 euros beer"?
Our editorial team observed this in Munich - it remains unclear how widespread the display and the machine model is.
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Strange ad: What does "50 euros beer" mean at Rewe?
© tz.de
What does "50 Euro beer" mean please?
Inflation - or an over-ambitious craft beer brewery - didn't hit hard and caused the price to rise to 50 euros.
Then it would have to be correctly called "50-Euro-Beer" with hyphens anyway.
And it's also not a secret Rewe deposit sweepstakes where you collect 50 euros for the right bottle of beer (there's something similar with a well-known dairy product).
Rewe deposit machine shows bottle size - and the technical term for the shape
What is really behind the "50 Euro beer" is found out fairly quickly by anyone who pushes other containers into the machines.
In the case of a plastic soda bottle, "One-way" is then written on the screen, in the case of an empty non-alcoholic Corona beer bottle, the display begins with "33.5", and in the case of a smaller beer bottle, "33 Beck's/ Jever org." is written.
Means: The number at the beginning stands for the capacity of the bottle, given in the unit of measurement, which is somewhat unusual for consumers, in centilitres, i.e. 50 for a half-liter bottle.
"Euro" does not mean the currency, but the shape.
It is the technical term for this type of bottle, in which, for example, Augustiner or Tegernseer is filled.
And which is apparently more common again.
For example, getraenke-news.de
wrote
about 2021: "Today, the euro bottle is considered retro-chic - many breweries are reintroducing the traditional container because a light one just doesn't go with the long-neck bottle."
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The Rewe deposit machine also has this display ready.
© tz.de
Beverage world knows many technical terms for bottle shape - also "longneck"
longneck bottle?
This is also known to consumers, even if the name is not.
Paulaner Spezi, for example, but also many types of beer are filled in such "long-necked" bottles.
It is also available in a 33 centilitre size - just like the bulbous "Euro bottle" in a 25 centilitre size.
The world of beverages knows - and this is revealed by delving into the relevant industry portals - other technical terms, including "crop neck bottles", which can be used to score points at parties.
But actually it's enough if the deposit machine creates confusion.
A lot of “Euro beer bottles” would have to be collected to arrive at the amount that a deposit couple had together after a year of damming up.
(lin)
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