82% of Italians consider it the culmination of a promise of love.
For Gen Z, the wedding day is instead an occasion to celebrate with friends and family.
For half of Italians, however, it remains a fundamental step, preparatory to subsequent family projects such as the birth of a child.
Different perspectives, but the moment of marriage does not lose its charm, reading the data from the latest Compass Observatory, released by Fiera Milano for Sì Sposaitalia Collezioni (14 -17 April, Milan, Allianz MiCo).
And if the
average cost for the event in the last three years has been around 20,000 euros, the purchase of clothes has an average incidence of 11.4%
(2,253 euros).
Sì Sposaitalia Collezioni once again confirms itself as the international reference point for the bridal segment: a long weekend that involves companies that are ambassadors of Italian style together with the most important companies on the world scene, alongside insiders and top buyers .
Two hundred selected exhibitors and with the exclusive Fashion Shows, in the fashion show hall set up ad hoc inside the pavilion, the best brands parade.
At Sì Sposaitalia Collezioni a preview of the 2024 collections, also open to the public for the first time.
Parades: MySecret Sposa, Chiara Boni White, Rara Avis and Musani Couture.
Finally, the new Precious Bride by Homi Fashion&Jewels area makes its debut, which contains the jewelery collections designed for the bride.
ANSA. it
The wedding dress with 50,000 crystals arrives at Sposaitalia - Lifestyle
(HANDLE)
The Compagnia della Bellezza team is the protagonist of the hairlooks of the Milanese event dedicated to the bride.
The stylist Elisabetta Polignano
opened the fashion shows of the Milanese event
, bringing to the catwalk a lively collection full of details as well as a colorful and dynamic ceremony capsule.
For the hairstyle, unstructured and soft waves that accompanied the movements, but also tulle that veiled the face and giant bows to frame the faces.
Next, the Apulian brand
My Secret Sposa
with a collection inspired by the orchid, a flower which among other things characterized the decoration of the hair collected in a soft way at the nape of the neck, and accessorized with small headbands and floral details.
A simple low chignon, with a particular knot weave was the stylistic choice for
Michela Ferriero
, the designer who brought shimmering and precious dresses on the catwalk like the one that won the Guinness World Cup for the amount of crystals used to decorate it.
Chiara Boni La Petite Robe
brings her dresses to the stage with stretch fabrics and incredible, architectural but versatile cuts.
To accompany this linearity, hair collected and slightly wet on the front, with details such as rhinestone veils on the face.
Emiliano Bengasi brings precious, princely dresses to the stage, dreamy dresses rich in crystals, just like those that also decorated the heads elegantly gathered in a bubble chignon, soft on the nape and full of volume.
Chignon that also accompanied the second show of Julia Kontogruni who wanted to embellish her brides with tiaras, tiaras and crowns in Svarowski.
A series of soft and romantic weaves for Dovita brides, made with small torchons in the hair.
Free soft waves for loose and fluctuating hair for Rara Avis It is the accessories that characterize the heads of the Modeca collective, from wide-brimmed hats on loose hair and dresses with an ethnic flavor to jeweled locks that embellish the flow of unstructured waves, crowns and tiaras decorating the forehead.
The curvy bride's collection of dresses was also presented in Milan as part of the fair in a special event entitled “The BRIDE WITHOUT SIZE”.
The designers of the small artisan laboratory Sposa Curvy present their method of creation born to satisfy the needs of curvy girls, enhancing their shapes and their femininity.
Not only a fashion presentation, but also an opportunity to talk about topics such as inclusiveness, female empowerment, body positivity, even more so in a world like the bridal one where it is very difficult for a curvy woman to even be able to try on her own wedding dress in the atelier… All women want their wedding day to be unforgettable.
And they want to look radiant.
The dress they wear must be perfect.
All of this,
for those who wear a different size from 42 or 44 it is almost impossible.
The woman with shapes outside the fashion canons has little (or no) chance to try on her dress, and she has to be satisfied.
Or make do.
Curvy bride totally changes this vision: for the brand there are no "wrong brides", because it's not the shapes that have to adapt to the dress but the exact opposite.
Thus was born the no-size method.
