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Price battle at Edeka: Other branded items are disappearing from the range

2023-04-27T17:56:16.023Z


Tough price wars are currently making branded items disappear from Edeka shelves. After Mars and Pepsi, another manufacturer is stopping deliveries.


Tough price wars are currently making branded items disappear from Edeka shelves.

After Mars and Pepsi, another manufacturer is stopping deliveries.

Munich – The dispute between Edeka and numerous brand manufacturers continues.

The fact that large corporations such as Edeka, Rewe, Aldi and Lidl are constantly haggling bitterly with suppliers about prices and conditions is not new.

At Edeka, however, after Mars and Pepsi, there is a risk that other well-known products will disappear from the range.

With more than 11,000 shops and around 409,000 employees, Edeka is the largest retailer in Germany.

CEO Markus Mosa wants to remain steadfast in the dispute over the pricing of brand manufacturers.

The "greed" of international branded companies is not abating, "and we can understand it even less than last year," says the Edeka boss, who accuses the large food producers in particular of significantly excessive price demands.

Surname

Edeka Central Foundation & Co. KG

founding

November 25, 1907 in Leipzig

number of employees

404,900 (2021)

Sales volume

62.7 billion euros (2021)

Price wars at Edeka: 17 companies do not currently supply Edeka

A number of raw materials, for example for detergents, but also wheat, oils and fats have become cheaper again.

According to Mosa, there will be a solution sooner or later, but in months rather than weeks.

According to a report by the

German Press Agency (dpa),

Edeka is currently increasingly offering market access to alternative providers and is also increasing its own brands .

Ten foods that have a long shelf life - you should take advantage of offers

Ten foods that have a long shelf life - you should take advantage of offers

According to Mosa, there are currently 17 companies that do not supply Edeka.

These included numerous consumer goods giants such as Procter & Gamble, Mars and Pepsi as well as parts of Henkel, Schwartau and Unilever.

The US group Mars has long imposed a delivery stop for numerous products.

As stocks are slowly dwindling, the shelves are becoming correspondingly thin.

In addition to chocolate bars, ready meals such as those of the Miracoli brand are also affected, reports Der

Spiegel

.

Price wars for branded items: Another manufacturer stops deliveries to Edeka

According to reports in the Frankfurter Allgemeine Zeitung,

the Pampers manufacturer Procter & Gamble stopped delivering

in March .

However, the company announced that there was no unilateral delivery stop.

A spokeswoman said that efforts were being made to provide products.

+

The tough price wars at Edeka continue.

The disappearance of numerous branded products from supermarket shelves continues.

(icon picture)

© Patrick Seeger/dpa

The US group Procter & Gamble mainly produces care and household products.

In addition to Pampers, the company's best-known brands also include the detergents Ariel and Lenor and feminine hygiene products from Always.

But dental care products from blend-a-dent, blend-a-med and Oral-B as well as hair care products from Head & Shoulders and Pantene Pro-V are also part of the manufacturer's product range.

Price war for branded items at Edeka: total sales increased despite delivery stops

According to Mosa, Edeka itself has now partially imposed an order freeze on four companies in order to increase the pressure.

Because of the warehousing, however, this has no effect on the inventory in the shops, but is rather a warning shot.

Although several companies have imposed a delivery stop and thus each forgo sales of several hundred million euros, total sales in the Edeka group last year increased by around 5.6 percent or 3.5 billion euros to 66.2 billion euros said Mosa.

The approximately 3,500 self-employed merchants of the cooperative organization reportedly achieved around 36.5 billion euros in their shops.

That is 1.8 billion euros more than in the previous year.

(hg/dpa)

List of rubrics: © Patrick Seeger/dpa

Source: merkur

All life articles on 2023-04-27

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