A visit to Esem's Bamba factory (photo: Yossi Tsipkis, editing: Lior Naor)
You will have to believe us when we say that this is not an easy job, not easy at all.
To try all the new products that come out to the Israeli market (and sometimes outside of it as well), to taste in front of everyone, deliveries and more deliveries, paper bags that accumulate in the office (and at home), a never-ending feeling of satiety.
Seriously, it's harder than it looks, and no one is paying you to go to the gym, or compensating you for the FOMO that quickly develops in your mind.
For all the articles in the "New on the Shelf" section
, however, the "New on the Shelf" section, for its tasters, curious and loyal consumers, has set off again, determined and mission-oriented.
And this time - launches are profitable, landings are required and a drink is especially requested these days.
Yes, we are very eclectic.
enjoy your meal!
Fitness Thin, barn
Assem's Thin Fitness (Photo: Assem Studio)
The popular Israeli brand expands its Thin series shelves with a pair of new crisps.
These are thin grain crisps (probably) with the addition of legumes and vegetables - a mix of grains, peas and beets and a mix of three grains and quinoa - both in an 80 gram package, both at a "price" of 13 calories per unit, and with a good crunch-taste ratio.
In three words: to snack, and more than that.
New on the shelf
This is the new ice cream from Paking Israel Aharoni, what did you think would be in it?
To the full article
Instant coffee, Carrefour
Carrefour instant coffee (photo: Dan Lev)
The retail brand continues to establish a presence in Israel, and is launching freeze-dried instant coffee here, at an especially affordable launch price.
This is a 200 gram box of Arabica and Robusta coffee, which will be sold for NIS 14.90 for a month in branches and online websites that now carry Carrefour products, and in return provides a good aroma and a successful taste, and above all, an excellent feeling of value for your money.
In six words: this month is nice, we want more.
Soft butter spreads, Euros from European dairies
Soft butter spreads, Euro from European dairies (photo: Euro from European dairies)
The successful import brand continues to work and delivers soft butter spreads in Israel, without vegetable fat.
The spreads come from Belgium in two configurations - with added salt and without added salt - and at a good price of NIS 15.90, and managed to surprise by living up to the statements, and a smooth and soft spread from the refrigerator straight to the sandwich (and excellent taste as well).
In four words: Smooth, the smoothest there is.
Protein bars, Tribe
Tribe protein bars (Photo: Tribe)
Shastovitz's food division shakes up the turbulent market a little, too, and lands Tribe, vegan, gluten-free protein bars in Super Pharm branches.
The snacks, which are produced in the UK, come in four flavors with three layers each - chocolate and maple flavored triple, salted caramel flavored peanut and nut triple (great for its sweetness and saltiness), honeycomb crunch triple (our favorite) and chocolate and peanut butter flavored triple (can be equally an ideal school sandwich) - and contain 19-21% protein.
Price NIS 10.90.
In seven words: on the go, but also while sitting calmly.
Dip and Spain sweet chili, barn
Assem's Deep and Spain series (photo: Assem Studio)
The large food company adds to the interest of the sometimes yawning shelves, with a required spread.
This is a new member of the company's Dip & Spread series in the form of a sweet chili flavored sauce.
It's designed to give the homemade sandwich a little shake with a familiar sweet-scallion, and it does the job well with a convenient squeeze bottle to use, and a fun enough taste to keep you coming back.
In three words: double-dipping of course.
Whiskey Sauvignon Blanc Finish, Temanavlin
Temanavlin Blanc Finish Sauvignon Whiskey (Photo: Assaf Levy)
And we will end in the only successful way to end days here - with a drink of course.
The Scotch from Beit Isrko expands the high bar shelves of Tamnavulin Scotch whiskey, and launches a Sauvignon Blanc Finish edition.
It is a single malt 40% alcohol aged in American oak barrels, and "sealed" in Sauvignon Blanc wine barrels.
The result is golden and deeply flavored, and combines a wonderful floral-fruity aroma, delicate sourness and an even more delicate sweetness, and above all, a lot of character.
Price: NIS 149.
In one word: Cheers!
Food
consumption
Tags
New on the shelf
butter
coffee
Whiskey