We cultivate the land with Balenciaga
Balenciaga's augmented reality experience wants to support regenerative agriculture.
Balenciaga
Leather, cotton, wool, cashmere… Do we tend to forget that fashion starts with the floor?
It is with this approach that Balenciaga has launched a mini video game focused on regenerative agriculture with the clear idea of raising awareness of environmental practices.
And in this virtual world imagined by the luxury brand, we play at growing plants (cabbage, alfalfa, rice, etc.) while being aware of the non-industrial practices to be implemented to preserve and improve soil quality.
To discover
The 3/4 Beckhams, a dream family?
Balenciaga Regenerative Agriculture Experience, to discover on
balenciaga.com
Sewing by Cos
The little black dress, reinterpreted by Cos for its Atelier collection, presented in Paris.
IK ALDAMA / INDIGITAL.TV
After New York, direction Paris.
Place Vendôme precisely, where Cos has chosen to display its “Atelier” line, the high-end collection of the London label which belongs to the H&M group.
Gilding and a minimalist wardrobe were on the program for this event.
The garments, available from Friday 28 April, feature supple tailoring, flowing dresses, neutral tones punctuated with pops of bright orange, linen and couture-inspired in-house construction.
A separate collection.
Cos' spring-summer 2023 "Atelier" line, just presented in Paris, is available on
cos.com
postcard jewelry
Jewels from the Eliou brand are invited to Maje.
Solar and tonic collection.
Maje
Under the palm trees, pearls.
This season, the handmade creations of the Éliou brand are making a place for themselves in the holiday suitcase alongside summer pieces from Maje.
Sun-kissed, the four-handed collection features a surfer's necklace and other earrings adorned with shells that look like they've been gleaned from the beach.
So many accessories that we can easily imagine to enhance tanned skin and blond manes with salt.
And combine with summer it-pieces, whose color palette leans towards purple this year.
On the abandoned beach...
The Maje x Éliou capsule collection is now available on
maje.com
In the bath of the 1980s
The collection is inspired by vintage photos of models from the family factory, which the Anemone and Caroline sisters found in the archives of their grandfather, Albert.
Albertine
After the era of tiny bikinis, comes the era of one-pieces.
And with it, the desire for bathing suits bathed in nostalgia.
Like those at Albertine who plunge us into the 1980s. It is quite easy to imagine stepping into the skin of a New Wave character, imbued with freshness that does not exclude gravity.
And which deliciously lets itself slide towards the oratory contests and the sentimental hesitations of Éric Rohmer's cinema.
Yes, all of that...
Albertine's Heritage collection can be discovered on
albertine-swim.com
Sportswear in flashback
Skateboarder Manuel Schenck has selected historic pieces from the brand for the GANT Archive exhibition.
Glove
It is a return to the past that is happening here.
A pioneer in sportswear, Gant pays homage to its origins with a traveling exhibition focusing on its previous collections.
For four days, the American brand immerses us in its archives in the heart of the Marais, in Paris.
The opportunity to (re)discover vintage nuggets dating from the 1990s, as well as more current pieces.
Do not miss.
Exhibition to see at 52 rue Charlot, 75003, in Paris. From April 27 to 30, 2023.
The fabulous destiny of Carel
Sonia Sieff's shots for Carel are inspired by those of her father Jeanloup Sieff.
Sonia Sieff for Carel
Carel celebrates its seventieth birthday this year.
And it is Sonia Sieff who immortalizes this anniversary.
The young photographer is the daughter of Jeanloup Sieff, famous for his exercise of the same profession, who had worked several times with Carel.
She thus takes up, for the French brand, the visual codes of her father, but in color this time.
To him who disappeared in September 2000, Sonia Sieff pays homage through a little visual nursery rhyme celebrating love.
The little fable Carel by Sonia Sieff can be discovered on
carel.fr
