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Stamps for 5 historic brands in the agri-food sector

2023-05-04T13:10:24.356Z


De Cecco pasta, Cirio tomatoes, Vismara cured meats, Santa Rosa jam, Ambrosoli honey are the five historic brands of national interest in the agri-food sector to which the same number of stamps issued today by the Ministry of Enterprise and Made in Italy are dedicated . This was announced by Poste Italiane (ANSA)


- De Cecco pasta, Cirio tomatoes, Vismara cured meats, Santa Rosa jam, Ambrosoli honey are the five historic brands of national interest in the agri-food sector to which the same number of stamps issued today by the Ministry of Enterprise and Made in Italy are dedicated Italy.

This was announced by Poste Italiane, thus expanding the thematic series "The Excellencies of the productive and economic system".

A circulation of over 200,000 copies is envisaged for each stamp printed by the Istituto Poligrafico e Zecca with a value of tariff B equal to 1.20 euro.



All the cartoons with the respective company logos propose figurative elements typical of the respective widely recognizable Italian brands.

Fabio Abbati has created the sketch of the gleaning machine symbol of the De Cecco agri-food company that has always characterized its products;

it stands out in the foreground on the certificate of the gold medal won at the Universal Exposition of Chicago in 1893;

at the bottom left, there are the Italian and American flags, representing the two countries where the product is most loved and known.

The stamp created by the Italian illustrator and painter Leonetto Cappiello is a vintage poster of the Cirio company dating back to the 1920s.

A waiter who serves some excellent cured meats on a platter was chosen for the Vismara sketch by Matias Hermo.

And it is also Hermo for Santa Rosa who designed the company logo in the center of the iconic jar from which a vortex of fruit explodes.

Finally, it is the characteristic jar of Ambrosoli honey, with the historic label, that was chosen by Gaetano Ieluzzo, where a bee collecting nectar is reproduced on some flowers and in the background two children running on a meadow.

(HANDLE).

to have been chosen by Gaetano Ieluzzo, where a bee collecting nectar is reproduced on some flowers and in the background two children running on a meadow.

(HANDLE).

to have been chosen by Gaetano Ieluzzo, where a bee collecting nectar is reproduced on some flowers and in the background two children running on a meadow.

(HANDLE).



Source: ansa

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