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"It's the crisis": influencers looking for new sources of income

2023-05-05T08:22:31.176Z


With the drop in product placements, the business model of influencers is collapsing. To compensate for this loss of income, the stars of social networks rely on nightclub services and the sale of charming photos.


Dior ski suit for his holidays in Courchevel, acquisition of a property in Dubai, gleaming racing car for going out in the evening, etc.

Maeva Ghennam, influencer, shows off her luxury daily life to her three million subscribers on Instagram.

For ten years, likes and subscribers follow one another at the same rate as brand partnerships.

With highly paid stories, the star of the small screen is transformed into an advertising showcase for its millions of subscribers.

And the money is flowing.

A real fairy tale... at least in appearance.

According to several industry experts, the former reality TV candidate has seen her income divided by ten.

Like Maeva Ghennam, influencers found success - and millions - with just a few clicks.

But for a year, the glitter has given way to scams, dubious formations and other products dangerous to health.

The law to regulate the sector, examined by the Senate, gives the final blow.

The great era of partnerships is over.

"

It's the end of a model"

, says Jeff Lang, Youtuber specializing in reality TV.

“By selling anything and everything, influencers have permanently tarnished their image and lost the trust of their followers.

»

Read alsoThe promotion of alcohol on social networks at the heart of a struggle for influence

Partnerships no longer sell and advertisers are revising salaries downwards.

Cindy Reymond started influencing in 2020. At the time, product placements were skyrocketing.

The mother of the family gets 2,000 euros for an Instagram post.

“Now there is a crisis.

The check does not exceed 500 euros”

, she laments.

“Yet my community is much bigger than before.”

Other Instagram stars, with communities of several million subscribers, have seen their remuneration go from 400,000 euros per month to 40,000 euros, according to our information.

Amounts that still seem extravagant...

The booking, a step back

For lack of income,

“influencers are forced to reinvent themselves”

, analyzes Nisrine Boussarhane, influence consultant for the OTTA agency.

“They look for new sources of income...or recycle old practices.

“For several months, many stars of the small screen have returned to “bookings”, these appearances in nightclubs for remuneration.

In a publication on Instagram, Jazz Correira (4 million subscribers) offers its presence in nightclubs in France.

Similar trend with Julien and Manon Tanti.

A video shows them at VIP Ice in Saint-Savin, near Lyon, on March 10.

“There are still holes in the schedule.

If you are a restaurant, a hairdresser, a bowling, a karting, whatever, do not hesitate!

, sings the star to the three million fans in a video on Instagram.

“Since their starification, the candidates found it degrading to show themselves in a box

,” relates Varruecos, blogger specializing in reality TV.

“This

throwback is a humiliation for many influencers.

But they no longer have a choice if they want to maintain their lifestyle

, ”grinds the expert.

After a break of several months - to leave the scandals behind him - Simon Castaldi has taken over the booking.

In October, the 23-year-old hosted an evening at What's in Caen.

A few weeks ago, the contestant was spotted donning a mascot costume at a children's party.

Dubai palm trees and luxury bags seem a long way off.

Read alsoInfluencer Act: Booba refuses to be heard by the Senate

Simon Castaldi charges between 1,000 and 1,500 euros for the service, depending on the duration.

"It's the average, especially with the current crisis

," he justifies himself.

Because the amounts claimed by influencers are soaring.

“The fees can go up to 6,000

euros for an evening.

Ten years ago, it was 500 euros”

, figures the blogger Varruecos.

But offering your services on social networks is far from enough.

“Establishments must still be ready to welcome them

,” recalls the expert.

Because influencers no longer have the same notoriety as ten years ago.

Two months after its publication on Instagram, Jazz Correira has not yet signed any booking contract.

100,000 euros per month on MYM

Faced with this observation, some influencers are turning to more lucrative solutions to supplement their end of the month and create accounts on Mym or Only Fans.

For a subscription of around ten euros, Internet users have access to often erotic and sometimes pornographic private photos.

A business that pays off big.

"The amounts quickly reach 30,000 euros after a few months of presence", underlines JeffLang2Vip.

For the best known, the sums soar.

“Only last month, I won more than 100,000

euros on the platform

,” admits a candidate in a half-word.

Read alsoHow the OnlyFans social network pushed teens into “homemade” porn

On MYM or Onlyfans, the subscription is not the only source of income for creators.

Subscribers can request exclusive photos and videos for money

.

“We rely a lot on requests for private content

,” notes Amandine Pellissard.

The mother of a family embarked on the influence in 2020, after the program

Families large

.

She readily admits:

“My income had taken a hit lately.

But with MYM, we make a very, very good living with my husband.”

Since December, the sulphurous photos and videos of the couple are snapped up.

The prices vary from around fifty euros to 150 euros, depending on the demand and the duration of the service.

, exclaims the mother of the family.

Since her conversion, Amandine Pellisard has abandoned TV shows and product placements.

The influencer plans to invest in a studio to film her charming content

.

"It's the best choice of our lives

," she insists.

And especially the most lucrative.

Source: lefigaro

All life articles on 2023-05-05

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