Boldness always pays off. One day, Matt Damon and Ben Affleck, accomplices since adolescence, had to make this bet a priori stupid: to direct and interpret a film featuring the greatest legend of the sport of the late twentieth century without ever showing it on the screen. Except that the end result is extraordinarily successful. It's called Air and can be watched on Prime Video.
In 1984, the sneaker world was dominated by Converse, followed by Adidas. Both companies rely on stars who "embody" their brands. In basketball, they are named Magic Johnson and Larry Bird for Converse. Nike, it is lagging behind and struggles to find the rare pearl (and not too expensive) that will allow the comma to score points on the market.
Ben Affleck in "Air," the movie about Nike and the story of Michael Jordan's signing. Ana Carballosa/Prime
Chubby but dynamic, Sonny Vaccaro watches day and night college games between Gonzaga, Duke and Kentucky to spot the future Messiah of the big orange round ball. A North Carolina college player caught his eye. He is 18 years old...
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