Dreams born in the 2010s are now turning into disillusionment. Over the past decade, Americans ushered in with fanfare what was supposed to represent the new era of information consumption: freely accessible online content that is almost entirely supported by advertising. The sites Vice Media News, BuzzFeed News or Gawker, very popular among young people and early digital enthusiasts, embodied this new wave. And some observers and analysts predicted, in passing, the great gradual replacement of traditional media that began to bet on paid digital subscriptions.
But the evolution of the global economic context and the advertising market in recent years has finally contradicted these predictions, undermining the business model of these new types of media. Since the pandemic, many of them have been neglected by investors, due to a lack of profitability...
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