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Claude Perdriel invests in the relaunch of Challenges

2023-05-18T21:38:16.365Z

Highlights: Claude Perdriel, 96, sold Historia to Les Échos (LVMH) for 2.5 million euros. Proceeds will be reinvested in Challenges, which he wants to reposition on the news magazine market. L'Express, Le Point and L'Obs are already battling there, of which he was one of the founders in 1964 with Jean Daniel before selling it in 1998. The industrialist also controls the magazines L'Histoire, La Recherche and Sciences et Avenir.


DECRYPTION - The manufacturer intends to position the weekly on the news magazine market.


His eyes are always as lively and sparkling as that of a child curious about the world around him. At 96 years old, Claude Perdriel has lost none of his beauty. The industrialist, founder of the company SFA, and boss of Éditions Croque Futur, keeps the upper hand on his business from his office on Avenue Bosquet in Paris. No sooner had he sold the popular monthly Historia to the group Les Échos (LVMH) than he set about reviving the economic weekly Challenges, the flagship of his press group that also controls the magazines L'Histoire, La Recherche and Sciences et Avenir. A group that brings together 120 employees for a turnover of 40 million euros.

The proceeds of the sale of Historia - 2.5 million euros - will be reinvested in Challenges, which Claude Perdriel wishes to reposition on the news magazine market. L'Express, Le Point and L'Obs are already battling there, of which he was one of the founders in 1964 with Jean Daniel before selling it in...

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Source: lefigaro

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