The former flagship of French Tech Criteo has experienced a roller coaster over the years, shaken by the paradigm shift around personal data and the Covid-19 pandemic. Since January 2023, the French advertising technology company ("adtech") seems to have found favor with investors, with a valuation up 23% on the Nasdaq, to $ 1.82 billion, in an advertising market yet sluggish. "We are executing exactly the plan we announced. And I think investors appreciate that," Megan Clarken, CEO of Criteo, told Le Figaro. The American, formerly of Nielsen, had arrived at the head of adtech in November 2019, "only three days" before Google's announcement that shook the ecosystem: the end of third-party cookies on Chrome by 2024. Without these small tracers that track the online journey of Internet users, the technologies of "retargeting advertising", at the heart of...
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