Star

Losing the fear of saying what we think would constitute an achievement of humanity as long as we thought about what we are going to say. Let's put the play on words in context: on a platform of hotel recommendations, a lady puts a star on a confectionery and justifies the low rating by arguing that they allow dogs to enter and do not open on Sundays. The rating agency had not entered the establishment or tested its buns. A lexicon of squeaky arrogance is used: "I would have given him a chance, but..." Never mind the inanity of the "critical" argument; It matters that that little star leaves a trace. We are witnessing a growing lack of empathy and incontinence to restrain our sincere and often undocumented trigger. Ojete Calor sings it: "No one has asked you. You are subnormal. I would tell you what I think of your sincerity." The mandate of sincerity endorses the sense of certain superior existences that undertake their good deed of the day, helping the improvement of business and guiding a clientele that will never go to that confectionery: the trace of that little star lowers the average. To those who make you a mess at home you put a ten so that they do not fire them. There would be a question about the synonymic perversity between opinion, knowledge, qualify. Even about linking these verbs with "telling the truth." As the lexicon thins dramatically, synonyms and the confusions they generate are common. We lose language, we think badly and in that sincerity of viscera the post-truths are based.

We open our mouths to punctuate, to dictate judgment even on what we do not know, while we cover our ears when someone explains a complex topic that demands attention, time, effort. We demagogically lose the criteria for legitimizing voices for the benefit of the market; books, the mosque of Cordoba or a burger are valued with similar criteria: minimum time, maximum enjoyment. We are all publicists and we save someone the money of setting up an apartment. But just as culture cultivates or devastates us, it sticks to our body as an excrescence or forms muscle, the eye that looks at a painting or reads a poem, sometimes spoils it. Taste is also educated and education, the beauty of learning slowly, as Nuccio Ordine points out, enhances pleasure and critical sense. The merits obtained by spontaneous generation foster a popularity that makes us stupidly great just because of who we are: the virus of a false singularity is inoculated in the most vulnerable people, perhaps so that we forget our right to education. Wise people, even those of humble social extraction, must be modest, while ignorant people, even aristocratic people, are dicharacheramente. Being able to say everything is the same as saying nothing. Noise. Nullification of meaning and relevance. I speak from the fear of losing a place that I have not accessed either by high cradle or by low bed, but by education. My argument is not classist, but democratic: again, Ordine, Princess of Asturias Award for Communication and Humanities, warns that we are educated to consume and be profitable in the labor market. And that is not to educate ourselves, but to dissect neoliberal societies, under the futuristic fantasy of hyperconnectivity, forgetfulness and distracting multitasking, making the logic of money and its arrogance prevail to destroy reputations. Payment, command. I'm going to pay, I command. Even if it's half a euro. The stars empower us, ruin confectioneries – or sacralize assholes – and always give a lot of money to the owner of the plugs and wireless networks.

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