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Aldi customers have to adapt: Big change planned in the discounter

2023-05-20T11:48:52.808Z

Highlights: Aldi Nord to revolutionize its entire concept. The biggest change concerns the fruit and vegetable department. The new store layout provides for bundled action areas in the main aisle. The distances from the action areas to the storage area are shorter and they can be filled up even faster. The changes are also intended to be an enrichment for the employees, as the distances from them to the store are shorter, says a spokeswoman for Aldi Nord.. Attention Aldi customers: Some products will no longer be in their usual place in the future. For good reason, as a spokeswoman explains.



Attention Aldi customers: Some products will no longer be in their usual place in the future. For good reason, as a spokeswoman explains.

Kassel – Supermarkets and discounters are always coming up with new ideas to offer their customers the best possible shopping experience. Most recently, Lidl announced that it would significantly reduce meat products and instead offer more plant-based alternatives. Now there are also to be changes at Aldi Nord: The discounter wants to revolutionize its entire concept.

Discount storeAldi
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Change at Aldi Nord: "Store layout even simpler and more intuitive"

After Aldi Süd announced a new product range and changes in the online sector last year, a new store structure is now planned for Aldi Nord, from which shoppers should benefit considerably. "Shopping is even easier and more intuitive for our customers with our latest store layout," said a spokeswoman for Aldi in response to a request from hna.de of IPPEN. MEDIA.

The biggest change concerns the fruit and vegetable department. Consumers who often shop at Aldi know that in many stores they have to cross the entire store before they get to the bananas, apples, potatoes and the like. This should now come to an end. "We supply our stores with fresh fruit and vegetables every day, which are receiving greater attention due to the adapted store concept," said the Aldi spokeswoman. For this purpose, the fresh food will be placed directly behind the entrance in the future.

Aldi Nord: Shopping experience for consumers should be better

Until now, this area was reserved for breakfast products such as tea, honey and muesli. However, this is no longer in keeping with the times, as many customers plan their purchase from the fresh food, the spokeswoman explained. In addition to fruit and vegetables, the entrance area will be supplemented by the baking area and a refrigerated shelf with a large selection of convenience products – creating a kind of "freshness island", as the spokeswoman called the new concept.

The changes at Aldi primarily affect the fruit and vegetable department. © Manfred Segerer/imago

Change at Aldi Nord to reduce complexity

The discounter hopes to give its customers a more pleasant shopping experience, the spokeswoman said. In addition to the new entrance area, the new store layout provides for bundled action areas in the main aisle and placement of particularly relevant categories in the outer ring: "We focus on the essentials and reduce complexity." The new placements are also intended to be an enrichment for the employees, as the distances from the action areas to the storage area are shorter and they can be filled up even faster.

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Last year, there was already a big change for customers: In Aldi Nord stores, the discounter tested the first checkouts to scan themselves. (tt)

Source: merkur

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