"Provence is changing, so we are changing Provence", hammers the communication campaign deployed in the departments of Bouches-du-Rhône, Vaucluse and Alpes-de-Haute-Provence. To seduce young readers, the regional daily, which will move next year 200 meters from the Old Port, has even called on the popular Marseille rapper Jul, who illustrates one of the posters.
Seven months after its acquisition by the CMA CGM group of billionaire Rodolphe Saadé, La Provence is taking "the first step of its renewal," says its CEO, Gabriel d'Harcourt. This former leader of La Voix du Nord, recruited by the Marseille shipowner at the end of 2022, is proud to unveil since Tuesday the new visual identity and logo, "more modern and more refined", and a model "more airy and more dynamic", first visible signs for the reader of the graphic renewal of the daily based in the Phocaean City.
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