It is once again time for major maneuvers in the outdoor advertising sector. The world's number one, JCDecaux, has just taken over the Italian and Spanish operations of its main competitor, the US giant Clear Channel, owned by funds. "Our goal is to develop the media in these two highly fragmented markets, by eventually increasing its market share from 6% to 10%," JCDecaux's communications director, Albert Asséraf, told Le Figaro.
With this transaction of around €75 million, JCDecaux's market share will be around 30% in both countries. In the first quarter of 2023, the French recorded a turnover up 6.9%, to 672 million euros, exceeding analysts' expectations. And this, despite air traffic in China struggling to return to its pre-crisis levels.
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