Desperately looking for diffusers. 50 days before the start of the Women's World Cup, which will take place in New Zealand and Australia, the competition has still not found takers. And the negotiations between FIFA and the TV channels are so bogged down, that after the sports world, it is the turn of politicians to step up to try to unblock the situation.
On Wednesday, in a joint statement, no less than five European ministers called for "quickly finding an arrangement" so that the tournament is broadcast. The Women's World Cup is indeed threatened with black screen in France, but also in Great Britain, Germany, Italy and Spain. If no broadcaster is ready to break the bank, it will be difficult to make this sporting right profitable. The competition was scheduled from July 20 to August 20, a period when television consumption, and therefore advertising investments, are traditionally at their lowest level. For not...
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