With the star shop, online retailer Amazon has introduced a new service. What customers can find here and whether the offer is worth it.
Kassel – Whether looking for a new vacuum cleaner or a replacement for a broken charging cable, many people rely on online retailers like Amazon for shopping. But the selection is large, the price differences sometimes enormous - those who are spoiled for choice often decide according to ratings.
Because the better these turn out, the more attractive the product. Amazon now has a new place to go for these products: the star shop.
|Turnover (2022):||$514 billion|
|Foundation:||July 5, 1994, Bellevue, Washington, United States|
|Number of employees (2022):||1.541.000|
Amazon's star store shows customers the top-rated products
Here, in Amazon's star shop, you will find a large selection of the best-rated products by customers. The products must have at least 4 out of 5 stars – and they are offered at a "star price".
Star shop: Amazon introduces new offer © Bruno Coelho/imago/Symbolbild
Whether it's the new jukebox or sports shoes, the star shop is divided into a wide variety of categories such as electronics, home and garden, fashion or household and sports. Often the products come from well-known brands. This makes it easier to find high-quality products.
How to find Amazon's star store
Without much fanfare, Amazon launched the star shop in May. Finding the shop is not that easy. If you search for it on Google or know the direct link, you will quickly come across the star shop subpage of the Amazon homepage. However, the shop is not listed on the website itself. As advertising, a social media campaign and display ads were used, as reported by techbook.de.
Amazon with a new service: Are the prices in the star shop worth it?
Amazon also promises "star prices" with its new service – but are they really that cheap? If you need a new music box, you can find the Marshall Stanmore II Bluetooth speaker for €254.99 here, for example. According to the price comparison portal idealo, it is the cheapest offer together with another one from Expert. According to idealo, the WMF Kult X Mix & Go Mini Smoothie Maker can also be found in the Amazon shop with the lowest price: for €33.99. With other online retailers, you would also pay for shipping. But: If you don't have a Prime membership, you also have to reckon with shipping costs.
But you won't always find the lowest price in the star shop: An Apple USB-C charging cable (2m) is cheap at €14.45 – but the charging cable is available from other retailers such as büroshop24 or computeruniverse for as little as €11.88. If you are unsure about a purchase, you should compare prices. (Data as of June 2, 2023)