At Kaufland, it will soon be possible to pay for purchases with the in-house app. The supermarket giant is introducing a new payment system, offering customers a simple solution at the checkout.
The supermarket giant Kaufland is on the verge of a major change – or rather: an innovation for customers. This is by no means about new products for shopping or a change in construction, as discounter Aldi has announced. Payment is to be simplified. Customers will soon be able to shop without having to search for small change or the right bank card in their wallets.
New payment system in the works: Kaufland brings innovation for customers
Kaufland customers can prepare for the next change. After a new system was introduced at the Kaufland checkout last year, the K-Scan, the supermarket giant is now launching "Kaufland Pay", or "K-Pay" for short. In other words, Kaufland is relying on a completely new payment process.
| Supermarket | Kaufland |
|---|---|
| Umbrella organisation | Schwarz Group |
| Head office | Neckarsulm |
| Foundation | 1984 |
Customers should be able to do without cash and bank cards, as reported by "techbook.de", among others. In addition, there is probably no need for the Internet. But how does Kaufland's new payment system work? In a nutshell: Customers use the Kaufland app to pay. The supermarket giant, which, like discounter Lidl, belongs to the Schwarz Group, is working with two other companies.
Kaufland-Pay: This is how the supermarket's new payment system works
It is said that Kaufland offers K-Pay in cooperation with Bluecode, an Austrian-Swiss company, and the Frankfurt-based service provider Payone. In order to use the new payment method at Kaufland, customers must register in the app and enter their account details there. At the checkout, the QR code displayed in the "Kaufland Card" app is then scanned.
The special feature: The new payment system can be used regardless of the amount to be paid. In addition, there is no need for the Internet, because it also works offline. Good for all customers, because often you stand at the checkout and have no internet. According to "techbook.de", the fact that the QR code has been accepted can be seen by a color change from black to blue. That's probably where the name Bluecode comes from.
Kaufland's new payment system is expected to be released in autumn 2023
Another advantage of Kaufland's new payment system, Kaufland Pay, is the "all-in-one" solution. It is possible that some customers will rely on it instead of the new Girocard, which could have consequences for shopping. This means that customers do not need an additional card to pay at the self-service checkout or to collect bonus points. Paying by app also works with K-Scan and bonus points are also collected by the app.
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The Kaufland Card app will therefore become the central point for shopping at the supermarket giant if you rely on the payment option. As "Computer Bild" also reports, Kaufland Pay will be available to customers in Germany from autumn. It is clear that Kaufland Pay is already being tested in advance and is therefore already possible in some stores for selected customers.
